Adbot Tracking Platform

Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen.

Features:

• Guided onboarding wizard.
• Google OAuth connection to your Google marketing accounts.
• One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle.
• Automated audit of your GTM container (tags, triggers, gaps, a tracking health score).
• Optional paid audit-apply feature via Paystack.

External Services

This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag (adbot_consent_given) and refuses to contact any external service until the flag is true.

The plugin communicates only with the Adbot Tracking backend service (https://adbot-tracking-platform.vercel.app). The same API will later be served from https://tracking.adbot.co.za when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf:

• Adbot Tracking backend (https://adbot-tracking-platform.vercel.app/api/wp) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za
• Google OAuth and Google APIs (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy
• Supabase (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy
• Paystack (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy

Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest.

Credits

• Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin.
• Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.