Addexion Ads

Addexion is an advertising network for African websites. Advertisers target sites by country, language and topic; publishers earn a share of every billed impression or click.

This plugin connects your WordPress site to your Addexion publisher account and displays the ads of your ad slots, without editing your theme:

• Shortcode – [addexion slot="YOUR_TOKEN"] in any post, page or text widget.
• Widget – “Addexion Ad” in Appearance → Widgets.
• Elementor widget – search for “Addexion Ad” in the Elementor panel.
• Automatic placement – at the top of every page, inside posts (before or after the content) and in the footer.

Ads are loaded asynchronously and do not slow down the display of your pages. Only ads approved by the Addexion team, and matching your site’s topic, country and language, are displayed.

An Addexion publisher account is required (free): addexion.com/publishers.

External services

This plugin relies on the Addexion advertising service (https://addexion.com), operated by Addexion, to choose and display ads and to count impressions and clicks. It cannot work without it.

• When: every time a visitor views a page containing an Addexion ad slot, and every time they click on an ad.
• Requests sent from the visitor’s browser to addexion.com:
  • /api/serve – to get the ad to display. Sends the ad slot token, the address of the current page without its query string (to show the publisher where the slot is installed) and, as with any web request, the visitor’s IP address, browser user agent and the page origin (Origin / Referer header).
  • /api/track/impression – when the ad is displayed. Sends the ad slot token, the ad ID, a tracking token issued by /api/serve, the IP address and the user agent.
  • /api/track/click – when the visitor clicks on the ad, before redirecting them to the advertiser’s site. Sends the ad slot token, the ad ID, a tracking token issued by /api/serve, the IP address and the user agent.
• Why: to select an ad suited to the site, to bill advertisers and pay publishers, and to prevent fraud (repeated impressions or clicks from the same IP address, blocked IP addresses).
• Stored data: Addexion stores the IP address and user agent attached to each impression and click. No cookie is set by the plugin.

The site ID entered in the plugin settings is written in the pages of your site (in a <meta name="addexion-site"> tag) so that Addexion can check that the site belongs to your account.

Addexion terms of service: https://addexion.com/conditions-generales
Addexion privacy policy: https://addexion.com/politique-de-confidentialite