Enter the tracking code for google analytics universal, in your wordpress site by simply putting your ID in the settings.
You can also choose which role or user not will be tracked, and also if you want to track WP-Admin Panel.
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Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.