Advanced Pixel for Barion

Advanced Pixel for Barion adds Barion Pixel tracking to your WooCommerce store. It supports two modes:

Base Pixel (always active): Loads the Barion tracking script on all pages. Fires pageView automatically for fraud prevention and basic analytics.

Full Tracking (optional): Tracks all mandatory e-commerce events per the Barion Pixel documentation:

• contentView – Product page views
• addToCart – Add to cart actions (client-side, compatible with page caching)
• initiateCheckout – Checkout page views
• purchase – Completed orders with full revenue tracking
• setEncryptedEmail – Encrypted billing email for user identification

Cookie Consent

The plugin integrates with the WP Consent API, supporting all major cookie consent plugins:

• CookieYes
• Complianz
• Real Cookie Banner
• GDPR Cookie Compliance (Moove)
• Cookie Notice by dFactory

Direct fallback integration with Cookie Law Info is also included.

Supported Languages

• English (default)
• Hungarian (hu_HU)
• Czech (cs_CZ)
• Slovak (sk_SK)
• German (de_DE)
• Croatian (hr)
• Romanian (ro_RO)
• Slovenian (sl_SI)
• Serbian (sr_RS)

Privacy

This plugin loads the Barion Pixel script (bp.js) from pixel.barion.com on all frontend pages. Page view and e-commerce event data is sent to Barion’s servers. On purchase completion, the billing email address is passed to bp.js which encrypts it with SHA1 before transmission — no plaintext email leaves your server.

Key Features

• Base Pixel with automatic pageView tracking
• Full e-commerce event tracking with all required fields
• WP Consent API integration for universal cookie consent support
• Client-side add-to-cart tracking (compatible with page caching)
• Variable product support (tracks variation prices)
• Duplicate purchase prevention
• Debug mode with console logging
• Detects other plugins loading bp.js to avoid double-loading