Millions of people now look for information by asking ChatGPT, Claude, Perplexity or Google Gemini directly, instead of using a traditional search engine.
But how do these AI assistants decide which sites to cite in their answers?
They use specific protocols — such as llms.txt — to understand which sites exist, what they contain and whether they are reliable sources. Without these files, your site is essentially invisible: AI assistants do not know you exist, they do not cite you, and you lose potential traffic.
Aidentity Generative Engine Optimizer implements these protocols on your WordPress site automatically.
Once installed, your site starts “speaking the language of AI”:
Creates the llms.txt file — Think of it as a business card for AI assistants. It tells them who you are, what your main content is and how to find it. The file is generated automatically and updated every time you publish.
Generates FAQ Schema — If your articles use headings such as “How does X work?” or “What does Y mean?”, the plugin turns them into structured data that Google and AI assistants recognise as authoritative questions and answers.
Adds optimized summaries — AI assistants love to find the key takeaway right away. The plugin adds a short summary at the top of your articles to make content easier to cite.
Traditional SEO is built around Google. But traffic is shifting:
If your site is not optimized for AI assistants, you are losing visibility every day.
It is an emerging standard (similar to robots.txt) that lets websites communicate with Large Language Models. The file tells AI assistants:
Without llms.txt, AI assistants have to “guess” what your site contains. With llms.txt, you tell them directly.
All these features work on every post and page, without artificial limits.
The free Aidentity Generative Engine Optimizer covers the essentials. For deeper AI optimization workflows — content scoring, citability analysis, structure auditing, entity recognition, freshness monitoring and Google Search Console integration — visit aidentity.it to discover the full Aidentity GEO suite.
The plugin automatically detects questions in Italian and English when generating FAQ schemas.