Anni Marketing

Anni is a marketing assistant for small businesses in Switzerland (anni-marketing.ch). This companion plugin lets Anni finish your Google setup automatically after you connect your WordPress site:

• Outputs the Google Analytics 4 tag (gtag.js) in your site’s head — only if you (or Anni, with your permission) configure a measurement ID.
• Outputs the Google Search Console site-verification meta tag — only if a verification token is configured.
• Provides a small authenticated REST endpoint (anni/v1) so the Anni app can read plugin status and set the two values above. All endpoints require the manage_options capability (administrators). Requests are authenticated with WordPress Application Passwords.

The plugin itself does not track visitors, does not send data anywhere, and stores only two options (anni_ga4_id, anni_gsc_verification). The Google Analytics tag is only loaded if a measurement ID has been explicitly configured; in that case Google’s terms for Analytics apply.

External services

This plugin connects your site to the Anni marketing platform (https://anni-marketing.ch), operated by
digitale rakete GmbH (https://digitalerakete.ch), so that Anni can complete your Google setup for you.

What the plugin itself sends: nothing. The plugin does not initiate any outbound request. It only
receives authenticated REST requests from the Anni app and stores/prints two values on your site.

When your site is contacted: only after you connect your website inside your own Anni account and
create a WordPress Application Password for it. The Anni app then calls the endpoints below using
that password:

• GET /wp-json/anni/v1/status — reads whether the plugin is active and which values are set
  (requires the manage_options capability).
• POST /wp-json/anni/v1/ga4 — stores your Google Analytics 4 measurement ID (requires manage_options).
• POST /wp-json/anni/v1/gsc — stores your Google Search Console verification token (requires manage_options).

Data involved: your GA4 measurement ID and your Search Console verification token. No visitor data,
no personal data and no site content is transmitted by this plugin.

Google Analytics: if — and only if — a measurement ID is configured, the plugin prints Google’s
standard gtag.js snippet, which loads https://www.googletagmanager.com/gtag/js in visitors’ browsers.
This is Google’s service, used under your own Google Analytics property. Google’s terms and privacy
policy apply: https://policies.google.com/terms and https://policies.google.com/privacy

Anni platform terms and privacy policy: https://anni-marketing.ch/nutzungsbedingungen and
https://anni-marketing.ch/datenschutz