AttribuLead

AttribuLead records the source of visits and form submissions inside your
WordPress database. It reports first-touch, last-touch, and effective
attribution across UTM links, ad click IDs, referrers, search engines, campaign
assets, and supported AI referrals.

Free features

• Visit and lead attribution
• Channel and campaign reporting
• Basic Traffic Intelligence
• AI-referral detection
• Campaign Assets basic matching
• Privacy and retention controls
• Diagnostics and core exports

Form compatibility

WPForms is detected automatically. Gravity Forms and Contact Form 7 are
supported with the documented visitor field. Classic HubSpot embedded forms can
be attributed through their browser callback. Other embedded or iframe forms
may require a successful-submission callback or a thank-you-page workflow.

Privacy

AttribuLead stores attribution, visitor identifiers, sessions, traffic
classification, campaign context, and submitted lead fields in your WordPress
database. It does not send this stored attribution or lead data to AttribuLead.
It supports consent-aware tracking modes and administrator tools for reviewing,
anonymizing, deleting, and retaining stored data.

Free vs Pro

AttribuLead Pro adds revenue attribution, supported commerce revenue capture,
advanced campaign and attribution-health tools, detailed Traffic Intelligence,
HubSpot lead delivery, and Sync Center operations.

The Free plugin presents clearly labelled, non-operational upgrade links to
https://www.attribulead.com where relevant. No license or private updater code
is included in this WordPress.org package.

External services

AttribuLead does not make background requests to AttribuLead or transmit
stored visitor or lead records to an AttribuLead service.

If you use a third-party embedded form, the form provider’s own script and form
submission communicate with that provider under your configuration and its
terms. AttribuLead observes supported browser-side success callbacks for local
attribution; it does not add a separate CRM delivery request.

Upgrade links open attribulead.com only when an administrator chooses them. The
destination provides product information and is governed by the privacy policy
and terms published on that site.