Betterlytics

Betterlytics is an open-source, cookieless analytics platform. This is the official plugin that connects it to WordPress: install, paste in your Site ID, and data starts appearing in your dashboard. No theme edits, no code snippets, and since Betterlytics doesn’t use cookies, no consent banner either.

What the plugin does

• Adds the Betterlytics tracking script (under 1KB, loaded async) to your site automatically
• Walks you through setup with a short wizard on the settings page
• Lets you switch on extra event tracking per feature: 404 pages, site searches, outbound link clicks, file downloads, and Core Web Vitals
• Tracks clicks on any element you mark with a single HTML attribute, without writing JavaScript
• Turns WordPress action hooks into custom analytics events for deeper integration
• Works with Betterlytics Cloud or your own self-hosted instance — both the server and script URLs are configurable

All event tracking features are opt-in and stay disabled until you enable them.

Privacy

Betterlytics collects no personally identifiable information and uses no cookies, so it’s GDPR compliant by design. Your visitors get privacy without cookie notices, and you get analytics without a consent management plugin. The platform itself is open source, so you can audit exactly what is collected — or run it entirely on your own servers.

Resources

• Documentation
• Live demo dashboard
• GitHub repository
• Discord community

External Services

This plugin connects to the Betterlytics analytics service to track website visits.

What is sent:

• Page views (URL, referrer, browser information)
• Custom events (if configured)
• No personally identifiable information (PII) is collected

Service Information:

• Website: https://betterlytics.io
• Privacy Policy: https://betterlytics.io/privacy
• Terms of Service: https://betterlytics.io/terms

The analytics script is loaded from an external CDN or your configured server URL.

By enabling tracking, you consent to data being sent to Betterlytics servers (or your self-hosted instance).