BigBad Deep eCommerce Insights

BigBad Deep eCommerce Insights gives WooCommerce store owners a clear, fast dashboard of their most important store metrics – without loading a single order object.

Free features

• Store snapshot – total orders, total revenue, and average order value at a glance
• Top 10 products – ranked by units sold over the last 30 days. Variations roll up to their parent product so the leaderboard reflects real winners, not 18 colour variants.
• Category breakdown – revenue, units, and revenue share % per WooCommerce category over the last 30 days
• 30-day daily revenue chart – inline bar chart rendered in pure HTML/CSS (no JavaScript chart library, no slow load) with a tooltip on every day
• Repeat customers – count of logged-in customers with more than one qualifying order
• New vs Returning split – 30-day stacked bar showing how many of this month’s paid orders came from new customers, returning customers, and guests, with retention commentary
• 7-day trend – this week vs last week order count with direction arrow and percentage change

All queries use aggregate SQL. No order objects are loaded on page render, making the dashboard safe for stores of any size. The plugin is HPOS-aware (compatible with WooCommerce High Performance Order Storage).

Every metric on the dashboard is documented in plain English on the Help / About and How to Use pages — what each number includes, how it’s calculated, and what to do when it moves. No black-box analytics.

Pro features

Upgrade to BigBad Deep eCommerce Insights Pro for the full analytics engine:

• Demand Intelligence – units and revenue by product, tracked in real time
• Repeat Buyers – repeat purchase rate and buyer counts per product
• Churn Radar – products in customers’ last orders before they went quiet (45+ day inactivity)
• True Demand – units sold per in-stock hour (stock-normalized sales speed)
• AI Restock – top movers ranked by velocity with restock priority scores
• God Mode – dead shelf space, hidden winners, and addiction score in one view
• Category Intelligence – cross-sell matrix, loyalty scoring (0-100), and plain-English behavioral summaries
• Historical backfill – sync years of past orders into the analytics engine

Requirements

• WordPress 6.0 or higher
• WooCommerce 7.0 or higher
• PHP 7.4 or higher