Brand Voice Checker

Brand Voice Checker adds two checks to the WordPress editor, in a panel beside
your post:

• Check compliance — scans the copy for advertising-claim risk: superlatives,
  guarantees, health and environmental claims, price and comparison claims,
  free-from and ingredient claims. Each flag names the phrase, the rule it
  trips, and a suggested rewrite.
• Check brand voice — scores the copy against a brand voice guide you
  generated for your own domain, with per-dimension detail.

Results appear in the panel. The plugin never edits your content — you
decide what to change.

The publish gate

Unlike a checker that only advises, this plugin can gate publishing. Three
modes, in Settings → Brand Voice Checker:

• Off — checks are available; nothing is ever blocked.
• Warn (default) — the reason a post would fail is shown in the plugin’s
  editor panel. Publishing proceeds.
• Block — publishing reverts the post to draft, and the reason is shown.

Content fails the gate when it has never been checked, when it changed since
the last check, when the last compliance verdict was hold, or when the last
score is below the minimum you configure.

Three properties are deliberate:

• The gate reads stored post meta, never the network. It cannot fail open
  on a timeout, and publishing never costs a credit.
• Blocking happens server-side, on wp_insert_post_data, not in the
  browser. A client-side gate is only a suggestion.
• Administrators are exempt from blocking, so a site can never lock itself
  out of publishing.

Start on Warn.

Account and credits

The checks run on the Brand Voice Generator service and need an account there.
Each check costs one credit from the connected account’s balance. You connect
the site by pasting a connection key into the plugin’s settings; the key is
stored in WordPress options and is never exposed to the browser — the
editor calls this plugin’s own REST route, and WordPress calls the service
server-side.

The key is site-wide: everyone who edits this site spends the connected
account’s credits.

External services

This plugin relies on the Brand Voice Generator, a third-party service
operated by The Lost Agency BV, to perform the checks. The plugin cannot check
anything without it.

What is sent, and when. Nothing is sent automatically. Data leaves your
site only when a logged-in editor presses Check compliance or Check brand
voice in the editor panel. At that moment the plugin sends, from your server
to https://davidiwanow.com/tools/brand-voice/api-proxy.php:

• the text of the post being checked — HTML tags stripped, shortcodes removed
  rather than rendered, and truncated to 8,000 characters;
• your connection key, which identifies the account to charge;
• for a brand voice check, the brand voice domain configured in settings;
• for a compliance check, the fixed market (GLOBAL) and audience (b2c)
  values the plugin uses.

No post IDs, usernames, email addresses, IP addresses or other WordPress data
are sent. The service returns the report, which the plugin displays; a summary
of it (score, band, verdict, flag count, and a hash of the checked text) is
stored in post meta so the publish gate can work offline.

• Service: Brand Voice Generator
• Terms of service: https://davidiwanow.com/tools/brand-voice/terms.html
• Privacy policy: https://davidiwanow.com/tools/brand-voice/privacy.html