Caltrixio for WooCommerce

Caltrixio is a customer marketing platform for online stores. This plugin connects your WooCommerce store to your Caltrixio account, so you can send the right email at the right moment and see the revenue it brings in.

What you can do with Caltrixio

• Abandoned cart, abandoned checkout, browse abandonment, welcome, post-purchase and win-back flows, from ready-made templates.
• Campaigns built in a drag-and-drop editor, sent to segments that refresh on their own.
• Sign-up forms (popup, flyout or embedded) with double opt-in, a second step and spin to win.
• Order emails (confirmation, shipping, cancellation, refund) sent by Caltrixio instead of WooCommerce, if you choose.
• Back in stock alerts on sold-out product pages, and product reviews.
• Revenue reporting by email, net of refunds and cancellations.

What the plugin does in your store

• Sends customers, orders, refunds, cancellations, carts and checkouts from your server with your secret key, so ad blockers can’t drop them. Failed requests are retried.
• Adds a first-party script that records product views and visits, and links a guest to their email as soon as they type it at checkout.
• Keeps your product catalog in sync and creates unique single-use coupon codes as WooCommerce coupons.
• Adds abandoned cart links that restore the exact cart (signed, valid for 7 days, never logging anyone in).
• Shows an optional marketing opt-in at checkout. It is never pre-checked.
• Brings in all customers and the last 24 months of paid orders with a one-time sync that never sends an email.

Works with High-Performance Order Storage (HPOS) and with both the classic checkout and the Cart and Checkout blocks.

A Caltrixio account is required. There is a free plan; see pricing.

External services

This plugin connects your store to Caltrixio (https://caltrixio.com), the email marketing service it is made for, operated by Caltrixio, Inc. Nothing is sent until you paste your Caltrixio keys on the plugin’s settings page.

From your store’s server, to https://api.caltrixio.com, with your secret key:

• Customers: email address, name, phone number, billing city, state, ZIP and country, and the WooCommerce customer ID, when an account is created or edited.
• Orders: items, totals, discounts, shipping and billing addresses, phone, shipping and payment method names (never card numbers), when an order is paid, completed, cancelled or refunded.
• Carts and checkouts: Added to Cart and Started Checkout with the cart’s items, and the name and location (city, state, ZIP, country) a guest types at checkout before placing the order.
• Marketing consent from the checkout opt-in, back in stock requests, approved product reviews, your product catalog and the coupon codes Caltrixio creates.
• Your plugin version and whether Order emails is on, when you save the settings and once a day.
• All customers and the last 24 months of paid orders, once, when you click “Sync historical data”.

From your shoppers’ browsers, to https://api.caltrixio.com, with your public key, through the script the plugin adds to your storefront:

• Page visits and product views, the email address typed at checkout, and sign-up form entries. The script sets a first-party cookie (cx_aid) with a random ID to connect them. It sends nothing and sets no cookie when the browser sends the Global Privacy Control signal.
• When a shopper opens your store from a link in one of your Caltrixio emails, the one-hour code in that link (it doesn’t contain their email address), so the visit joins their profile.
• It also loads your Caltrixio sign-up forms and product reviews to show them on your store.

Caltrixio Terms of Service: https://caltrixio.com/legal/terms
Caltrixio Privacy Policy: https://caltrixio.com/legal/privacy

Source code

assets/js/caltrixio.js is built from the TypeScript source in assets/js/src with esbuild 0.25:

esbuild assets/js/src/index.ts --bundle --minify --format=iife --target=es2018 --outfile=assets/js/caltrixio.js