ClickPatrol Click Fraud Protection

ClickPatrol Click Fraud Protection is the official WordPress plugin for ClickPatrol. After you paste your UID, it loads the ClickPatrol measurement script so paid traffic can be classified as legitimate or suspicious.

That classification is what ClickPatrol uses to spot click fraud, bots, and other invalid ad clicks. It is not limited to Google Ads. The same site tag feeds the networks you connect in the ClickPatrol dashboard, including Google Ads, Meta, Microsoft Ads, LinkedIn, TikTok, Pinterest and DV360. How protection is applied differs per network and is configured in the account, not inside this plugin.

The plugin does not change your page content. It does not load the script until an administrator saves a UID.

Use it when you want PPC click fraud classified on WordPress without editing theme files, including Google Ads click fraud, or when you need the same ClickPatrol tag you would otherwise add in Google Tag Manager.

What the loader sends

• UID, current page query string, page URL, first-party visitor id, first-party session id
• Optional: restore a Google Ads GCLID from a vd parameter (Safari/ITP)
• Optional: extend the lifetime of existing first-party advertising cookies, per provider, all off by default

Account and pricing

A ClickPatrol account is required. Create one at dashboard.clickpatrol.com/register. Plans live on clickpatrol.com/pricing. A 7-day trial is available there. A card is required for verification only (a one-time €0.01 charge). You are not billed during the trial.

Highlights

• Official WordPress loader for the ClickPatrol measurement script
• Settings page explains how to create an account, find pricing, book a demo, and copy the UID
• UID is saved in WordPress; no theme edit required
• Works behind page caches because the query string is read in the browser
• First-party cp_visitor_id (400 days) and cp_session_id (1 day)
• Reloads on history changes so SPA-style page transitions still send a hit

External services

This plugin connects to ClickPatrol to classify advertising traffic on public pages. That classification is needed so the site owner’s ClickPatrol account can mark paid clicks as legitimate or suspicious.

It sends the ClickPatrol UID, current page URL, page query string (this can include advertising parameters such as gclid or UTM values), first-party visitor id, and first-party session id every time a public page loads after an administrator has saved a UID in Settings → ClickPatrol. The ClickPatrol host also receives the visitor IP address, user agent and referrer as part of that request. Nothing is sent until a UID is saved. After history changes the same request is sent again.

The measurement script is loaded from https://trck-002.clckptrl.com/. That host is operated by ClickPatrol.

Optional settings, all off by default: if GCLID recovery is enabled, the plugin may write a _gcl_aw cookie from a vd URL parameter. If a cookie-extend group is enabled, the plugin may rewrite the max-age of cookies that already exist for that provider.

This service is provided by ClickPatrol: terms of use, privacy policy.

You should mention ClickPatrol in your own site privacy policy. A suggested paragraph is available under Tools → Privacy after this plugin is active. That text is an example, not legal advice.