Coupon Audit and Analytics for WooCommerce

Most shops accumulate coupons. A launch code from two years ago, a partner
discount nobody switched off, three variations of the same campaign where only
one was meant to survive. WooCommerce will happily keep honouring all of them,
and it will not tell you.

This plugin reads your coupons and says what is wrong with them.

The audit

Works on day one, in every shop, with no setup and no cost data:

• Never expires — live, with nothing scheduled to ever turn it off.
• Dormant — live, but nobody has redeemed it in months.
• Dead campaign — live, while every other code from its campaign has expired.
• Applies to everything — live, with no product or category restriction at all.
• Overlaps — two live coupons that can both apply to the same product.
  Nothing in WooCommerce compares one coupon against another, so this is not a
  finding you can reach any other way.

Status is worked out when you look, never stored, so a coupon that expired
overnight says so the next morning.

Filter the list by discount type, or by whether a coupon expires at all — a shop
with four hundred coupons cannot be read top to bottom, and “show me everything
that never expires” is the question worth asking first.

The warning where it matters

The same findings appear on the coupon edit screen, against the coupon in front
of you. They never block a save. You are told, and you decide.

The margin

For each coupon: revenue, what it gave away, the cost of the goods it moved, and
the gross margin left over. Over the last 30 days.

This half needs cost data, and it is honest about not having it. WooCommerce’s
own cost-of-goods feature is off by default, so the plugin also reads the cost
plugins shops actually use:

• WooCommerce’s built-in Cost of Goods (10.3 and later)
• Cost of Goods for WooCommerce, by WPFactory
• WooCommerce Cost of Goods
• Booster for WooCommerce

Figures come from one of these, never a mixture — a margin blended from two
sets of books reconciles with neither. If several are installed you choose which
one to believe.

Where cost is only partly known, the margin says so and states how much of it is
real. Where no cost is known at all, no margin is shown. A wrong number in a
financial dashboard destroys trust far faster than a missing number builds it.

The paid version

Coupon Audit and Analytics Premium is this plugin with more in it. It replaces
this one rather than sitting beside it: installing the paid version deactivates
the free one automatically, and your settings and the figures already gathered
carry straight over.

It is not a licence key that switches on something already sitting here. The
paid features are not in this plugin at all — they ship in the paid build and
nowhere else.

• A year of margin history. The margin report covers 365 days.
• Export to CSV. The audit with its findings, and the margin figures, as
  they are on screen — whatever you have filtered the list down to.
• Net margin. Gross margin less what it cost to take the money. The fee is
  read from the gateway that actually charged it — Stripe, WooPayments and
  PayPal are supported, and another can be added with a filter. Where no fee was
  recorded, or where it was settled in a different currency from the order, the
  figure says so instead of guessing: a confident wrong margin is worse than an
  honest gap.

What it costs, and how to get it

What it does not do

It does not track your shoppers, and it does not need an account to work. Your
coupons, orders and customers never leave your server: every figure on every
screen is computed from your own database, on your own machine.

The plugin itself does talk to one outside service. It checks for updates, and
it asks — once, and it takes no for an answer — whether you are willing to send
diagnostics about the site. “Third Party Services” below says exactly what that
covers.

Third Party Services

This plugin uses Freemius for software licensing, updates and — only with your
agreement — usage diagnostics. Freemius is operated by Freemius, Inc.

• Terms of Use
• Privacy Policy

What is sent, and when

When the plugin is activated you are shown an opt-in screen. Nothing about you
or your site is sent unless you accept it, the screen can be skipped, and the
plugin works in full either way.

If you opt in, Freemius receives:

• your site’s URL, name and language, and an anonymous site identifier
• the name and email address of the WordPress user who opted in
• the plugin’s version, and whether it is the free or the paid build
• whether the site is a local development install

Separately from the opt-in, the plugin contacts freemius.com to check for plugin
updates and, where the paid version is installed, to validate its licence key.

What is never sent

No coupon, order, customer or revenue data. Every figure this plugin reports is
calculated on your own server, from your own database, and stays there.