DenArt – SEO Wipe (HTTP 410 Gone)

DenArt – SEO Wipe (HTTP 410 Gone) automatically returns a correct HTTP 410 (Gone) status
code when posts or pages are deleted. This tells search engines the content is
permanently gone – not temporarily missing – so they remove it from their index
faster and stop wasting crawl budget on dead URLs.

Why 410 matters for SEO

• Eliminates soft-404 ambiguity (WordPress default: 404 for all missing content)
• Signals permanent removal to Googlebot, Bingbot, and other crawlers
• Reduces crawl budget waste on URLs that will never return
• Prevents deleted content polluting your search index
• Reduces CDN log noise and unnecessary bandwidth from bot traffic

Free features (no account required)

• Automatic 410 Gone responses for deleted posts and pages
• Manual Gone URL management – add, edit, import, and delete gone entries
• Post-type selector – choose which content types trigger 410 detection
• Configurable URL exclusions – keep specific paths returning 404 instead
• Optional custom 410 page title and message

Pro features (requires active license)

Feature
Description

Activity Log
Every 410 hit logged with path, status code, timestamp, browser/bot type, and referrer domain

Bot Analytics
24-hour bot breakdown by name with donut chart; 14-day bot vs human traffic chart

URL Pattern Rules
Force-410 or allow specific URL patterns – exact, prefix, wildcard, or full regex

Smart Lookup Mode
Zero false positives; only URLs in the Gone table return 410

Smart Slug Redirects
Automatic 301 redirects when you rename a post slug, preserving SEO equity

Headers-Only 410 Mode
Send 410 status and X-Robots-Tag headers while your theme renders the page body

Email Reports
HTML-formatted activity reports with top paths, sent daily, weekly, or monthly

CSV Export
Export activity log or gone URL list to CSV

Custom 410 HTML
Replace the default 410 page with fully custom HTML

Pro features activate automatically after connecting your site and entering a valid license key.
Purchasing a license is done at wp-shop.denart-designs.com.
The free tier has no time limit and requires no account.

Privacy

This plugin makes external HTTPS requests to wp-shop.denart-designs.com for:

1. Initial connection (one time, when you click “Connect” on the License page).
   Sends: site URL, site name, admin email address (used to create your shop
   account so you can manage your subscription), anonymised installation ID
   (one-way HMAC hash), WordPress version, plugin version.

2. License validation – once per 24 hours when a license key is active.
   Sends: SHA-256 hash of your license key, anonymised installation ID,
   WordPress version, plugin version. No email addresses or personal data.

3. Telemetry – every 7 or 30 days depending on your chosen frequency, only with explicit opt-in consent.
   Sends: site URL and site name, PHP version, PHP SAPI, server OS, memory limit, max execution time,
   upload max filesize, loaded PHP extensions (presence only), WordPress version,
   plugin version, locale, multisite status, active plugin slugs (e.g. woocommerce/woocommerce.php),
   active theme slug, disk free space in GB, SSL enabled flag,
   page load time in ms, count of 410 responses served, total Gone URLs tracked,
   bot traffic counts per crawler name (24-hour snapshot), 14-day daily bot vs
   human traffic split. No visitor IP addresses, no post content, no page URLs.

4. Deactivation reason – sent once when you deactivate the plugin and complete
   the optional deactivation survey, but only if telemetry consent was previously
   given. Sends: selected reason (e.g. “found a better plugin”) and optional
   free-text detail you type.

5. News/updates email – only when you explicitly opt in and provide an email
   address. Unsubscribe at any time from Settings.

Data retention on deactivation: By default, deactivating the plugin keeps
all data intact so it is available when you re-enable the plugin. If you
enable the “Remove Data on Deactivation” option in Settings → Data & Privacy,
all tables and options are permanently deleted on deactivation. Uninstalling
the plugin (Plugins → Delete) always erases all data regardless of this setting.

No data is ever sold or shared with third parties.
A summary is automatically appended to your site’s Privacy Policy page.
Delete all plugin data: DenArt – SEO Wipe (HTTP 410 Gone) → License → Account & Privacy.

Donation

If you find this plugin useful, consider supporting its development with a donation.

You can donate through the following platforms:

• PayPal
• Patreon

Your support helps us keep the plugin updated and free for everyone.

Thank you for your contribution!