Datalayer Tracking via DataReshape for WooCommerce

DataReshape for WooCommerce integrates seamlessly with your WooCommerce-powered store, providing a structured and reliable way to track ecommerce events using a modern dataLayer approach, built and tested specifically for DataReshape.

This plugin does not replace analytics tools like Google Analytics or Meta Pixel. Instead, it acts as a bridge between WooCommerce and DataReshape, which handles event processing, routing, and deduplication.

An active DataReshape plan is required to use this plugin. All tracking logic, integrations, and event delivery are managed through the DataReshape platform.

It supports browser-side tracking for the full ecommerce funnel, allowing seamless integration with advanced analytics setups.

Features

Core Features

• Global enable/disable for the integration
• DataReshape library integration
• Subdomain tracking support
• Fully compatible with WooCommerce HPOS (High-Performance Order Storage)

Browser Events

• View Item
• Add to Cart (AJAX + fallback for redirects)
• View Cart
• Remove from Cart
• Begin Checkout
• Purchase
• Google Consent Mode support
• Optional plaintext user data in dataLayer (no encoding)

Advanced Tracking

• Full GA4-style ecommerce structure
• Product-level and cart-level data
• Coupon tracking (cart-level injection)
• Tax, discount, and stock status support
• Works with both simple, variable products and bundled products

Reliability Enhancements

• Handles non-AJAX add-to-cart flows
• Handles redirect-based add-to-cart (?add-to-cart=)
• Handles WooCommerce notices fallback
• Safe execution timing for low overhead
• Logging support via WooCommerce logger (for debugging enabled flows)

Configuration

Integration Setup

• Enable Integration
• Tracking Subdomain
• Library ID

Browser Events

• Enable/disable individual events
• Consent mode configuration
• User data exposure control