Extended Schema Types for SEO

Extended Schema Types for SEO expands the structured data workflow of WordPress sites that use Yoast SEO.

Yoast SEO already creates a strong JSON-LD graph for WordPress content. This plugin builds on that foundation by adding a much broader set of Schema.org types to the native Yoast SEO Schema controls, without replacing the Yoast SEO graph and without forcing editors to manage a separate schema selector.

The goal is simple: give publishers, agencies, developers, ecommerce teams, course platforms, directories, software companies, local businesses, newsrooms, and institutional websites more precise Schema.org options inside the editorial workflow they already use.

Important disclaimer: Extended Schema Types for SEO is an independent add-on designed to work with Yoast SEO. It is not developed, maintained, sponsored, endorsed, or affiliated with Yoast BV, Team Yoast, or the Yoast SEO plugin team. Yoast and Yoast SEO are trademarks of their respective owners.

What the plugin does

• Extends the native Yoast SEO Schema selectors.
• Adds hundreds of Schema.org types using canonical Schema.org names such as NewsArticle, HowTo, WebApplication, Product, VideoObject, LocalBusiness, FAQPage, and AnalysisNewsArticle.
• Keeps additional structured data connected to the Yoast SEO JSON-LD graph.
• Shows extra fields only when the selected Schema.org type needs information that cannot be reliably inferred from WordPress or Yoast SEO.
• Separates required fields from optional fields for practical schema models.
• Infers common data such as title, description, URL, featured image, author, publisher, publication date, site organization, and site URL whenever possible.
• Preserves the regular Yoast SEO Schema tab experience for editors.

Why this matters

Many websites publish content that is more specific than the default structured data options available in a typical SEO setup. A page may describe a course, software application, event, book, dataset, product, local business, service, recipe, job posting, podcast, video, legal document, technical reference, how-to guide, FAQ page, or specialized news article.

This plugin helps you represent that content more accurately while continuing to use Yoast SEO as the main structured data engine.

How it works

The plugin extends the Schema controls shown by Yoast SEO in the post editor. Editors continue selecting schema from the native Schema tab.

When the chosen Schema.org type needs additional non-inferable information, a compact field group appears below the native Yoast SEO Schema selectors. The fields are grouped as required and optional so editors can complete the most important information first.

For schema types that can rely mainly on WordPress and Yoast SEO data, the plugin avoids unnecessary fields and may expose only safe generic properties such as identifier, alternateName, sameAs, additionalType, and disambiguatingDescription.

Schema selection

The plugin extends the following Yoast SEO controls:

• Page type: native Yoast SEO choices are preserved and expanded with additional compatible options such as MediaGallery, ImageGallery, and VideoGallery.
• Article type: native Yoast SEO choices are preserved and expanded with Article and NewsArticle descendants such as NewsArticle, AnalysisNewsArticle, AskPublicNewsArticle, BackgroundNewsArticle, OpinionNewsArticle, ReportageNewsArticle, ReviewNewsArticle, APIReference, DiscussionForumPosting, LiveBlogPosting, and MedicalScholarlyArticle.
• Additional graph-piece types: hundreds of Schema.org types can be selected and emitted as pieces connected to the Yoast SEO graph.

Practical schema coverage

The plugin includes support for a wide range of Schema.org models, including:

• Article and NewsArticle descendants.
• HowTo, FAQPage, Recipe, Review, and ClaimReview.
• Event and Event subtypes such as BusinessEvent, ChildrensEvent, ComedyEvent, ConferenceEvent, CourseInstance, DanceEvent, DeliveryEvent, EducationEvent, ExhibitionEvent, Festival, FoodEvent, Hackathon, LiteraryEvent, MusicEvent, PublicationEvent, SaleEvent, ScreeningEvent, SocialEvent, SportsEvent, TheaterEvent, UserInteraction, and VisualArtsEvent.
• SoftwareApplication, WebApplication, MobileApplication, OperatingSystem, RuntimePlatform, VideoGame, and SoftwareSourceCode.
• Product, IndividualProduct, ProductCollection, ProductGroup, ProductModel, SomeProducts, and Vehicle.
• VideoObject, AudioObject, ImageObject, Movie, TVSeries, TVEpisode, PodcastSeries, PodcastEpisode, MusicAlbum, MusicPlaylist, and MusicRecording.
• Organization, LocalBusiness, Store, Restaurant, Hotel, MedicalBusiness, ProfessionalService, LegalService, RealEstateAgent, AutomotiveBusiness, EntertainmentBusiness, FoodEstablishment, GovernmentOffice, LodgingBusiness, SportsActivityLocation, and TravelAgency.
• Course, EducationalOccupationalCredential, EducationalOccupationalProgram, JobPosting, Occupation, Person, Book, Audiobook, Dataset, DataCatalog, DefinedTerm, DefinedTermSet, Grant, FundingScheme, Legislation, SpecialAnnouncement, DigitalDocument, NoteDigitalDocument, PresentationDigitalDocument, SpreadsheetDigitalDocument, TextDigitalDocument, and Thesis.

Output model

Extended Schema Types for SEO does not replace the structured data output created by Yoast SEO. It adds connected Schema.org graph pieces and links them to the WebPage node generated by Yoast SEO where possible.

This helps avoid disconnected JSON-LD blocks and keeps the structured data model easier to maintain.

Privacy

This plugin does not send data to external services. It works inside WordPress and extends the structured data generated on the site.

Important note about rich results

Schema.org markup can help search engines understand a page, but it does not guarantee rich results. Rich result eligibility depends on search engine documentation, required properties, content policies, page quality, and many other factors outside this plugin.