FeedRobin Connector

WooCommerce does not generate a product feed. Every channel that sells your
products wants one — Google Merchant Center, Facebook and Instagram catalogues,
Microsoft/Bing Shopping, price comparison sites — and each of them expects a
file your store does not produce.

This plugin adds that file. One URL, generated when it is fetched, so it is
never out of date: change a price in WooCommerce and the next fetch has it.

What goes into the feed

• Every published, visible product, with variations as separate items tied to their parent by item_group_id — which is how a channel knows your blue Large and your red Small are one product.
• Prices including tax, and the sale price separately when a sale is actually running (not merely scheduled).
• Stock status, including backorder.
• Barcodes from WooCommerce’s own GTIN field. Where a product genuinely has none, the feed says so explicitly rather than leaving the channel to guess.
• Brand, read from WooCommerce’s brand taxonomy or from Perfect Brands, YITH or a brand attribute — wherever your store already keeps it.
• Colour and size as their own fields, read from your product attributes in English or German and resolved to the name a shopper sees, not the slug — a channel can filter on a field, it cannot filter on a word in the title.
• Your full category path, the whole image gallery, and shipping weight.

What it deliberately leaves alone

• Your custom labels. All five belong to your campaign segmentation in Google Ads; a feed that fills one can change how your bidding groups products.
• Your SKU is never sent as a manufacturer part number. It identifies the product in your shop, not at its maker, and claiming otherwise is how catalogues get flagged.
• Nothing is written to your products. The plugin stores one option — the token in your feed URL — and removes it on uninstall.

Do you need FeedRobin?

No. The URL is yours: paste it into Merchant Center and you are done. FeedRobin
adds what a feed on its own cannot — the other channels in their own formats,
checks for the errors that get products rejected, and rules to fix data without
touching the store. There is a button for it on the settings screen, and
ignoring it costs you nothing.

External services

The plugin makes no outbound requests of any kind. It does not send your
catalogue, your settings or any usage data anywhere. The Connect to
FeedRobin button is an ordinary link: pressing it opens feedrobin.com in a
new tab with your feed URL prefilled, and nothing is transmitted unless you
choose to connect there. FeedRobin is a separate paid service with its own
terms and
privacy policy; using this plugin does not
require it.