FocalScore: Website Audit & AI Readiness Check

FocalScore checks up to 25 pages of your site against 396 checks: what stops visitors becoming customers, what Google and AI assistants such as ChatGPT see, speed, security and accessibility. You get a score out of 100, the three changes worth the most, and a full report with every fix in plain English. Free.

How it works:

1. Open Tools → FocalScore.
2. Check the email for your report, and tick the box: you confirm you’re authorised to scan the site and control that email, and agree to send both to FocalScore.
3. Press Scan. When the scan is done, your score and the three biggest fixes appear on the same page, and the full report arrives by email.

Nothing is sent until you agree. The plugin makes no request of any kind to FocalScore before you tick the box and press Scan: no activation ping, no usage statistics, no tracking. On the same page you can stop marketing emails (FocalScore is told at once) or clear the scan from WordPress.

The plugin adds nothing to your public site.

An optional paid AI Advanced Report ($49, one-time) is available on focalscore.com. Everything in this plugin works without it.

External services

This plugin connects to the FocalScore service (https://focalscore.com), run by Astrolabix LLC, to scan your website. It is needed for the plugin’s only feature: the scan.

What is sent, and when:

• Only after you tick the consent box and press Scan: your site’s home address, the email address you entered, the consent wording’s version and the time you agreed, and the plugin’s version number. These are sent to https://focalscore.com/api/plugin/start.
• Right after that, FocalScore gives the plugin a one-time code, and the plugin sends that code to https://focalscore.com/api/plugin/verify. To confirm the request came from your site, FocalScore then calls your own site’s address /?rest_route=/focalscore/v1/verify with a random challenge, and the plugin answers with a proof made from the code (an HMAC), never the code itself. That address is public so FocalScore can reach it without a WordPress login; it answers only for the few seconds a scan is being started and reveals nothing otherwise.
• If you press “Stop marketing emails”: a signed token that names only your sign-up, sent to https://focalscore.com/api/plugin/unsubscribe.
• While the scan runs and once it is done, the plugin reads its summary (score, grade, top fixes) from https://focalscore.com/api/plugin/result.
• FocalScore then scans your public pages, as any visitor could see them, and emails your report to the address you entered. It also emails website tips and offers for its paid services (three emails in the first week, then about weekly); in regions where the law requires it (for example the EU, UK and Canada) it asks separately first, on the report page. Every email has an unsubscribe link.

FocalScore terms of service: https://focalscore.com/terms
FocalScore privacy policy: https://focalscore.com/privacy