Canada Property Valuation & Rent Lead Widgets

Canada Property Valuation & Rent Lead Widgets helps real estate agents, teams, brokerages, mortgage professionals and property-service websites turn website visitors into higher-context property leads.

Instead of asking visitors to fill out a generic contact form first, the plugin lets your website offer useful property intelligence upfront. Visitors can request automated property value and rent insights, share their intent and timeline, opt in for monthly property updates, and engage with optional equity or property-insight modules.

The plugin is designed for branded real estate lead capture workflows, including:

• Property value estimate requests
• Rent estimate requests
• Combined value + rent estimate experiences
• Range-only display options
• Seller, landlord, refinance and buyer-intent capture
• Monthly homeowner update opt-ins
• Buyer property watch and alert-style workflows
• Optional equity dashboard inputs
• Optional AI-generated property summaries
• Lead storage and export from WordPress
• Optional CRM webhook posting
• Optional Google Maps address autocomplete, maps and geocoding

This plugin requires an approved Gnowise API key to generate valuation and/or rent estimate results. Optional integrations such as Google Maps, OpenAI, email verification providers and CRM webhooks require separate configuration by the site administrator.

Built for real estate lead generation

The plugin is intended for websites that want to provide a more useful visitor experience before asking for contact information.

Common use cases include:

• Listing-side lead capture
• Buyer-side property watch alerts
• Past-client equity check-ins
• Investor and landlord conversations
• Mortgage, refinance and HELOC-style conversations
• Brokerage or team website lead routing
• Landing pages for paid advertising campaigns

Main features

• White-label public widget
• Configurable brand name, logo, colours and page copy
• Address-led property lookup flow
• Value estimate, rent estimate or combined estimate modes
• Public display controls, including range-only mode
• Optional homeowner email result flow
• Optional monthly homeowner update consent
• Optional lead score and lead momentum indicators
• Optional Scenario Snapshot Lite for supported locations
• Optional AI summary section
• Optional Google Maps support
• Optional CRM webhook delivery
• Admin lead dashboard and CSV export
• API key and site secret configuration
• Security, rate-limit and diagnostics controls

Shortcodes

Use one of the following shortcodes on a page:

[wlpw_widget type="valuation"]

[wlpw_widget type="rent"]

[wlpw_widget type="both"]

License and bundled assets

This plugin is licensed under the GNU General Public License v2 or later.

The plugin package does not bundle third-party PHP libraries, JavaScript libraries, CSS frameworks, fonts, images, icons or other binary assets. The included JavaScript, CSS, PHP templates and default HTML email templates are plugin project files distributed under the same GPLv2-or-later license.

External services such as the Gnowise API, Google Maps, OpenAI and optional email verification providers are not bundled libraries or included assets. They are remote services called only when configured or enabled by the site administrator, as disclosed in the External services section.

External services

This plugin can connect to external services depending on administrator configuration.

Gnowise API

Purpose: Generate property valuation and/or rent estimate results.

When called: When a visitor submits a widget form or resubmits property attributes.

Data sent: Property address, optional unit number, postal code, province, city/municipality, latitude/longitude when available, selected property attributes, requested report type and related estimate request metadata.

Endpoint: https://agent.gnowise.xyz/wp-json/gnowise-agent/v1/estimate

Terms: https://gnowise.com/terms-of-use/

Privacy: https://gnowise.com/privacy-policy/

Google Maps APIs

Purpose: Address autocomplete, geocoding, JavaScript map loading and embedded maps.

When called: When a page containing the widget loads and/or when a visitor enters or selects an address, depending on administrator configuration.

Data sent: Address query or latitude/longitude coordinates, depending on the enabled feature.

Endpoint: https://maps.googleapis.com/

Terms: https://cloud.google.com/maps-platform/terms

Privacy: https://policies.google.com/privacy

OpenAI API

Purpose: Optional AI-generated plain-language property summaries.

When called: Only when the administrator enables AI summaries and provides an OpenAI API key.

Data sent: Property address and available result JSON/insight data for the submitted lead.

Endpoint: https://api.openai.com/

Terms: https://openai.com/policies/terms-of-use

Privacy: https://openai.com/policies/privacy-policy

Email verification providers

Purpose: Optional email deliverability validation.

When called: When a visitor submits a lead form, if the administrator enables a supported provider and provides that provider’s API key.

Data sent: The submitted email address only.

Supported providers/endpoints and legal links:

• AbstractAPI Email Validation API: endpoint https://emailvalidation.abstractapi.com/; terms and privacy: https://www.abstractapi.com/legal/legal
• ZeroBounce Email Validation API: endpoint https://api.zerobounce.net/; terms: https://www.zerobounce.net/terms-of-use; privacy: https://www.zerobounce.net/privacy-policy
• Kickbox Email Verification API: endpoint https://api.kickbox.com/; terms: https://kickbox.com/terms; privacy: https://kickbox.com/privacy
• MailboxLayer/APILayer Email Validation API: endpoint https://apilayer.net/; terms: https://mailboxlayer.com/terms; privacy: https://mailboxlayer.com/privacy

CRM webhook

Purpose: Optional posting of lead details to the administrator’s CRM or automation endpoint.

When called: When a lead notification is dispatched and a secure HTTPS webhook URL is configured.

Data sent: Lead contact fields, address, status, estimate fields, result metadata and result/admin URLs.

Supported connection style: Generic HTTPS webhook. The CRM/integration preset in the admin is a helper label only. The administrator must paste the HTTPS webhook/import URL supplied by their CRM, Zapier, Make, API Nation or similar integration provider. No CRM passwords or OAuth tokens are stored by this plugin.

Privacy

This plugin stores submitted lead data in the WordPress database, including name, email, phone number, address, optional unit number, property attributes, IP address, browser user agent, result status and response metadata.

Depending on administrator settings, lead and property information may be sent to the valuation API, Google Maps, OpenAI, selected email verification providers and a configured CRM webhook. Site owners should update their privacy policy to disclose these data flows before using the plugin publicly.

Security and data handling

The plugin includes administrative configuration for API credentials, optional site secret handling, HTTPS webhook validation, public request controls, lead storage, export tools and diagnostics.

Administrators should:

• Use a valid Gnowise API key.
• Restrict Google Maps keys where applicable.
• Use HTTPS webhook URLs only.
• Review enabled fields before publishing the widget.
• Test lead notification delivery.
• Confirm privacy, consent and disclosure copy before sending traffic to the page.
• Keep WordPress, themes and plugins updated.