Jawnie Green Claims Checker for WooCommerce

From September 27, 2026, Directive (EU) 2024/825 (the Empowering Consumers for the Green Transition Directive, “EmpCo”) bans generic environmental claims on product pages unless they are substantiated with recognized excellent environmental performance. That covers wording like “eco-friendly”, “environmentally friendly”, “green”, “climate neutral”, “carbon neutral”, offset-based neutrality claims, and self-made eco labels without independent certification. Fines can reach 4% of turnover, enforced by national consumer authorities — in Poland, UOKiK has already fined product-page greenwashing.

This plugin scans your store content and flags risky wording so you can review, substantiate, or rephrase it before regulators or competitors do.

What it scans

• WooCommerce product titles, short descriptions, and full descriptions (when WooCommerce is active)
• Blog posts and pages (optional, works with or without WooCommerce)
• English, Polish, and German claim lexicons — choose which to scan

How it flags claims

• Banned — generic environmental claims banned outright unless substantiated (“eco-friendly”, “green”, “climate neutral”, “sustainable”, “ekologiczny”, “klimaneutral”…)
• Offset-based — claims that rely on carbon offsetting to assert neutrality, explicitly banned regardless of substantiation (“carbon offset”, “CO2 compensated”, “klimakompensiert”…)
• Future claim — aspirational future commitments that need a verifiable, time-bound implementation plan (“climate neutral by 2040”, “net zero by…”)

Built for real stores

• Batched, resumable scanning: large catalogs are scanned 50 items at a time per request, with a “Continue scan” button so nothing times out
• Ignore list for terms you have already substantiated or certified
• Results table with the matched term, severity badge, a plain-language “why” note, and an excerpt of the surrounding text, with a direct edit link back to the product or post
• Extend or trim the lexicon yourself with the gccw_lexicon filter

Our promises

• No ads in your dashboard. No account required. No data leaves your site.
• Features that are free today stay free.
• This plugin assists compliance — it is not legal advice.