GT Link Manager

GT Link Manager is a high-performance branded link manager for WordPress. It stores links in custom database tables (not custom post types), resolves redirects early on init, and keeps your site fast — even with thousands of links.

Your links follow a clean URL pattern: yoursite.com/go/your-slug (the prefix is configurable).

Official Page & Documentation

Why GT Link Manager?

Most link management plugins use custom post types, which means every redirect loads the full WordPress template stack. GT Link Manager takes a different approach — it intercepts the request early, looks up the slug in a UNIQUE-indexed database column, sends the redirect header, and exits. No theme loading, no unnecessary queries.

Key Features

• Fast direct redirects — resolves links on init (priority 0) via direct DB lookup, no CPT overhead
• 301, 302, and 307 redirects — choose the right redirect type for SEO, temporary, or method-preserving redirects
• Rel attribute controls — set nofollow, sponsored, and ugc per link for proper SEO attribution
• Noindex support — sends X-Robots-Tag: noindex header to prevent search engines from indexing redirect URLs
• Categories and tags — organize links into categories with parent/child hierarchy and free-form tags
• Full admin list table — search, filter by category/status, sort by any column, and perform bulk actions
• Quick Edit — update URL, slug, redirect type, rel, category, and status inline without leaving the list
• Activate / Deactivate — disable a link without deleting it; inactive links stop redirecting but stay in the database
• Trash and restore — soft-delete links to trash with the option to restore or permanently delete
• CSV import and export — import links from CSV with column mapping preview, or export filtered links; includes LinkCentral and Pretty Links compatible presets
• Block editor integration — a toolbar button lets you search your links and insert them directly into post content
• Branded URL preview — see the full branded URL as you type, with one-click copy
• Click stats — can be activated to track link clicks
• Developer-friendly — actions and filters for redirect interception, URL modification, capability control, cache TTL, and more

Developer Hooks

GT Link Manager provides a comprehensive set of hooks for customization:

• gtlm_before_redirect — action fired before redirect (use for click tracking or logging)
• gtlm_redirect_url — filter to modify the destination URL
• gtlm_redirect_code — filter to modify the HTTP status code
• gtlm_rel_attributes — filter to modify rel attribute values
• gtlm_headers — filter to modify redirect response headers
• gtlm_prefix — filter to override the URL prefix
• gtlm_capabilities — filter to override the required user capability
• gtlm_cache_ttl — filter to set object cache TTL for link lookups

Source Code

The block editor assets (blocks/link-inserter/build/) are compiled from the source at blocks/link-inserter/src/ using @wordpress/scripts. The full source code is available in this plugin and on GitHub at https://github.com/wpgaurav/gt-link-manager.

To build from source:
cd blocks/link-inserter && npm install && npm run build