IATO MCP

WordPress.com has a built-in MCP server. Now self-hosted WordPress does too.

IATO MCP connects your WordPress site to Claude Desktop and other MCP-enabled AI clients. Once connected, you can ask Claude to audit your site and fix SEO issues, identify orphan pages, clean up broken links, and more — all in a single conversation.

How it works

1. Install and activate the plugin
2. Follow the setup wizard — copy the config into Claude Desktop, or use “Add Custom Connector” with your site URL
3. Connect your IATO account for AI-powered analysis (free trial up to 500 pages)

What Claude can do

Without an IATO account (30 WordPress tools):

• Read and edit posts, pages, and media
• Create new posts and pages with excerpt support
• Update SEO titles and meta descriptions (Yoast SEO, RankMath, SEOPress)
• Update canonical URLs
• Update image alt text
• Read and edit navigation menus
• Manage categories, tags, and taxonomy terms
• Manage JSON-LD structured data
• Manage redirect rules
• Read and write Elementor page builder data
• Search content across the site
• Read site info and settings
• Read and filter comments

With an IATO account (9 bridge tools — full analyze-and-fix pipeline):

• Crawl your site and run a full SEO audit
• Fix title, meta description, and alt text issues automatically
• Identify orphan pages not linked from any navigation menu
• Audit navigation menus for gaps and missing sections
• Surface thin content with specific improvement recommendations
• Map broken links to source posts for direct editing
• Analyze site taxonomy and suggest consolidations
• Get AI-prioritized suggestions across all areas
• Flag slow pages with contributing performance factors

Supported SEO plugins

• Yoast SEO
• RankMath
• SEOPress
• Falls back to native WordPress title if none detected

Example prompts

“Crawl my site and fix all missing meta descriptions”

“Show me pages that aren’t in any navigation menu and add them to the right place”

“What are the most impactful improvements I can make to my site right now?”

“Find all broken links and tell me which posts contain them”

“Audit my categories and tags and suggest consolidations”

External Services

This plugin connects to the following external service when configured:

IATO API (https://iato.ai) — When you enter an IATO API key in the plugin settings, the plugin sends requests to https://iato.ai/api to retrieve crawl data, SEO audit results, sitemap information, and AI-generated improvement suggestions. No data is sent to IATO until you configure an API key. Your public page URLs (as crawled by IATO) and crawl analysis results are transmitted.

• IATO Terms of Service
• IATO Privacy Policy

The plugin also implements an OAuth 2.0 authorization server on your WordPress site so that MCP clients like Claude Desktop can authenticate via the standard “Add Custom Connector” flow. This communication stays between the MCP client and your WordPress site — no data is sent to third parties during authentication.