Krom Automation

Krom Automation is a visual workflow automation plugin for WordPress. It lets you connect WordPress events (triggers) to automated responses (actions) using a drag-and-drop canvas builder.

Think of it as “If This Then That” for your WordPress site — but with a proper visual workflow builder, execution history, analytics, and AI-powered automation built in.

WordPress sites generate dozens of events every day: users register, posts get published, comments get submitted, orders are placed. Responding to these events manually is repetitive and error-prone. Krom Automation automates these responses. You build a workflow once, and it runs automatically every time the triggering event fires.

Core Features

• 16 built-in triggers — User, Post, Comment, Media, and WooCommerce events
• 21 built-in actions — Email, User management, Post management, Comment management, HTTP requests, and AI
• Visual workflow builder — ReactFlow canvas with drag-and-drop nodes
• Delay scheduling — Postpone actions by minutes, hours, days, or weeks using Action Scheduler; or set a custom number of seconds
• Merge tags — Inject live data from the triggering event into any action field
• Run-once enforcement — Prevent duplicate executions per entity
• Execution logging — Full audit trail with per-step status
• Analytics and reports — Daily stats, charts, and CSV export
• Workflow simulator — Test workflows without side effects
• Template library — Ready-made workflow templates across six categories
• AI actions — Generate text, moderate content, and auto-tag posts using GPT-4o, Gemini, and Groq models
• WooCommerce integration — Order triggers and coupon/status actions bundled in the free plugin
• Import / Export — Share workflows between sites as JSON files

All 16 Triggers

User: User Registered, User Profile Updated, User Login, User Logout, User Role Changed, User Deleted, Password Reset

Post: Post Published, Post Updated, Post Deleted, Post Status Changed

Comment: Comment Submitted, Comment Approved

Media: Media Uploaded

WooCommerce: WooCommerce Order Created, WooCommerce Order Completed

All 21 Actions

Email: Send Email

User: Create User, Update User Meta, Change User Role, Send Password Reset

Post: Create Post, Update Post, Update Post Field, Change Post Status, Add Post Meta, Delete Post

Comment: Add Comment, Update Comment Status, Add Comment Label, Add Comment Meta

Integration: HTTP Request (GET, POST, PUT, PATCH, DELETE — with JSON response parsing)

AI: AI Generate Text, AI Content Moderation, AI Auto-Tag

WooCommerce: Create WooCommerce Coupon, Update Order Status

AI Actions

Three AI actions are included in the free plugin. They require an API key from at least one supported provider:

• OpenAI — GPT-4o Mini, GPT-4o
• Google Gemini — Gemini 2.0 Flash, Gemini 2.5 Flash Preview, Gemini 2.5 Pro Preview
• Groq — Llama 3.3 70B, Llama 3.1 8B

Use AI Generate Text to write personalized emails, summarize post content, or draft social copy. Use AI Content Moderation to automatically filter spam and toxic comments. Use AI Auto-Tag to apply relevant tags and categories to new posts.

Template Library

Ready-made templates are included across six categories: AI automation, User onboarding, Post notifications, Comment moderation, scheduled digests, and WooCommerce sequences — plus a blank canvas starter. WooCommerce templates appear in the library when WooCommerce is installed and active. The scheduled digest templates require Krom Automation Pro (a Pro trigger or integration) and are hidden from the library until Pro is active.

WooCommerce Integration

WooCommerce triggers and actions are bundled in the free plugin at no extra cost. Automate order confirmations, generate personalized coupons on first purchase, send post-purchase follow-up sequences, and update order statuses automatically — all without any third-party service.

Analytics and Reporting

The dashboard shows total executions, active workflows, estimated time saved, failed execution counts, and an execution trend chart. The Reports page provides execution charts with date range filtering, success rate, per-workflow breakdowns, and CSV export. Every execution is logged with a step-by-step trace showing status, output, and error messages.

External Services

Krom Automation optionally connects to the following third-party AI services when the site administrator configures API credentials and creates workflows that use AI actions. No data is sent to these services unless AI actions are explicitly used in a workflow.

OpenAI

• What it is: AI language model service used by the AI Generate Text, AI Content Moderation, and AI Auto-Tag actions.
• Data sent: The prompt text and any workflow data included in the prompt, as configured by the site administrator.
• When: Only when a workflow containing an AI action is triggered and the OpenAI provider is selected.
• Endpoint: https://api.openai.com/v1/chat/completions
• Terms of Use: https://openai.com/policies/terms-of-use
• Privacy Policy: https://openai.com/policies/privacy-policy

Google Gemini

• What it is: AI language model service used by the AI Generate Text, AI Content Moderation, and AI Auto-Tag actions.
• Data sent: The prompt text and any workflow data included in the prompt, as configured by the site administrator.
• When: Only when a workflow containing an AI action is triggered and the Google Gemini provider is selected.
• Endpoint: https://generativelanguage.googleapis.com/v1beta/openai/chat/completions
• Terms of Use: https://policies.google.com/terms
• Privacy Policy: https://policies.google.com/privacy

Groq

• What it is: AI inference service used by the AI Generate Text, AI Content Moderation, and AI Auto-Tag actions.
• Data sent: The prompt text and any workflow data included in the prompt, as configured by the site administrator.
• When: Only when a workflow containing an AI action is triggered and the Groq provider is selected.
• Endpoint: https://api.groq.com/openai/v1/chat/completions
• Terms of Use: https://groq.com/terms-of-use/
• Privacy Policy: https://groq.com/privacy-policy/

Privacy Policy

Krom Automation stores workflow configuration, execution logs, workflow notes, analytics, variables, and approval records in the WordPress database. Depending on the workflows created by the site administrator, this data may include user IDs, email addresses, post IDs, comment IDs, WooCommerce order IDs, action inputs, action outputs, status messages, and error messages.

Krom Automation can send email through the WordPress mail system, make HTTP requests to administrator-configured URLs, and run AI actions through third-party providers. AI actions send the configured prompt and workflow data selected by the administrator to the chosen provider, such as OpenAI, Google Gemini, or Groq. Those services may process data according to their own terms and privacy policies.

Krom Automation does not send data to these third-party AI providers unless the site administrator configures API credentials and creates workflows that use AI actions. Site administrators are responsible for reviewing workflow content and third-party service policies before enabling those actions.