LeadMachine Connector

LeadMachine Connector allows you to easily capture leads from your WordPress website and automatically send them to your LeadMachine CRM account.

Features

• Easy setup – just enter your Company ID and API Key
• Native lead capture forms – customizable shortcode-based contact forms
• Newsletter signup forms – lightweight form with just name, email, and opt-in
• Analytics & tracking – automatic UTM, ad click IDs, and browser data collection
• Gravity Forms integration – connect any Gravity Form to LeadMachine
• Spam protection – built-in honeypot and time-based bot detection
• Responsive design – works on all devices
• AJAX form submission – smooth user experience without page reloads
• Automatic lead creation – leads instantly appear in your LeadMachine dashboard
• Tag support – automatically tag leads from different forms
• Customizable styling – colors, button text, success messages
• Blog post sync – sync posts to LeadMachine for automated email newsletters
• Conversion tracking – fires events for Google Analytics, Facebook Pixel, LinkedIn, TikTok, and more

Native Form Usage

1. Install and activate the plugin
2. Go to LeadMachine settings in your WordPress admin
3. Enter your LeadMachine Company ID and API Key
4. Customize your form settings
5. Add the shortcode [leadmachine_form] to any page or post

Gravity Forms Integration

Already using Gravity Forms? Connect your existing forms to LeadMachine:

1. Go to LeadMachine settings > Gravity Forms tab
2. Enable Gravity Forms integration
3. Select a form and map fields to LeadMachine:
   • First Name
   • Last Name
   • Email
   • Phone
   • Company
   • Message
4. Optionally add tags for each form
5. Save settings – submissions now flow to LeadMachine automatically!

Shortcode Options

Customize individual forms using shortcode attributes:

[leadmachine_form title="Contact Us" description="We'd love to hear from you!" tags="Contact Form,Website"]

Available attributes:

• title – Form title (overrides global setting)
• description – Form description text
• button_text – Submit button text
• button_color – Button background color (hex)
• tags – Comma-separated tags to apply to leads
• background – Form background color (use “transparent” for none)
• title_color – Title text color
• description_color – Description text color
• label_color – Form label text color

Examples:

Contact form: [leadmachine_form tags="Contact Form,High Priority"]

Newsletter Form

For simple newsletter signups, use the dedicated newsletter shortcode:

[leadmachine_newsletter]

This form only collects:
* Full Name
* Email Address
* Opt-in checkbox

Newsletter shortcode attributes:

• title – Form title (default: “Subscribe to Our Newsletter”)
• description – Form description text
• button_text – Submit button text (default: “Subscribe”)
• tags – Comma-separated tags (default: “newsletter”)
• optin_text – Opt-in checkbox text (supports HTML for links)
• name_label – Label for name field
• email_label – Label for email field
• All color attributes from the contact form

Examples:

Newsletter signup: [leadmachine_newsletter title="Stay Updated" tags="newsletter,blog"]

Simple signup: [leadmachine_newsletter button_text="Sign Up" button_color="#22c55e"]

Analytics & Tracking

Both forms automatically collect browser and tracking data:

• UTM parameters – utm_source, utm_medium, utm_campaign, utm_term, utm_content
• Ad platform click IDs – Google Ads (gclid), Facebook (fbclid), LinkedIn, TikTok, Microsoft/Bing
• Browser data – device type, screen size, language, timezone
• Referrer – where the visitor came from
• Tracking cookies – Google Analytics, Facebook Pixel, HubSpot, LinkedIn

Form submissions also fire conversion events for:
* Google Analytics 4 (gtag.js)
* Google Analytics Universal (legacy)
* Facebook Pixel
* LinkedIn Insight Tag
* TikTok Pixel
* Microsoft/Bing UET
* Google Tag Manager dataLayer