Lindystream: Product Feed for SureCart

Lindystream: Product Feed for SureCart automatically builds and serves XML product feeds from your SureCart store for Google Merchant Center.

Features

• Fully compliant XML feeds for Google Merchant Center
• Unlimited products
• Variant expansion with item_group_id
• All required attributes: GTIN, MPN, brand, condition, custom labels, and more
• Automatic refresh via WP-Cron (configurable interval)
• Per-product overrides via the classic WordPress editor meta box (title, description, GTIN, MPN, custom labels, exclusions)
• Optional security token for feed access control

Feed Compliance

This plugin generates feeds compliant with Google product data specifications:
– RSS 2.0 with xmlns:g namespace
– All required attributes: id, title, description, link, image_link, availability, price
– All recommended attributes: brand, condition, gtin, mpn, identifier_exists, google_product_category
– Variant attributes: item_group_id, color, size, pattern, material, age_group, gender
– Up to 10 additional_image_link entries per product
– Custom labels 0–4, shipping label, is_bundle, adult

Developer Hooks

Filters: scgmf_feed_items, scgmf_feed_item, scgmf_item_extra_elements, scgmf_option_attribute_map, scgmf_meta_box_post_types

Actions: scgmf_feed_generated (passes $xml, $lang_code, and $platform)

Requirements

• WordPress 6.2+
• PHP 7.4+
• SureCart plugin installed and active

External Services

This plugin connects to the SureCart REST API to retrieve your store’s product data whenever a feed is generated or settings are verified.

What is sent: Your SureCart store API key (as a Bearer token in the Authorization header) and standard query parameters (status, page, limit). No personal visitor data is transmitted.

When it is sent: During manual or scheduled feed generation, and when the built-in connection diagnostics are run.

Service provider: SureCart, Inc.
* Service URL: https://api.surecart.com/
* Terms of Service: https://surecart.com/terms/
* Privacy Policy: https://surecart.com/privacy-policy/