MDI HTTP Referer Block enables WordPress site owners to detect and control user experience based on the origin of traffic. By analyzing the HTTP referrer (both server-side via PHP and client-side via JavaScript when headers are missing), this plugin makes it easy to apply different behavior for visitors arriving from ads, social platforms, or syndicated search networks.
You can define specific referrer domains or patterns, and when a visitor matches those conditions, the plugin can:
This gives marketers, advertisers, and site owners fine control over how different audiences see the site.
Example use cases:
The plugin sets a tracking cookie (mdi_syndicated_ref) to remember the detected source for the configured number of days, ensuring consistent visibility rules on repeat visits.
MDI HTTP Referer Block helps you tailor on-site experiences dynamically based on real visitor origin — simple, server-side controlled, and privacy-respecting.
For a full guide on blocking syndicated search traffic (e.g., Google Ads Performance Max), see:
https://mediuminteractive.com/how-to-block-syndicated-search-traffic-from-performance-max-campaigns-in-google-ads/