Measurement Pixel for OpenAI Ads

Measurement Pixel for OpenAI Ads adds the OpenAI Ads measurement pixel to your site and (optionally) sends the same events server-side through the OpenAI Conversions API, deduplicated with the pixel using a shared event ID.

Free features

• Loads the OpenAI Ads pixel in your site.
• Automatic page_viewed event in the browser.
• Optional server-side Conversions API sending with an on/off switch, deduplicated with the pixel via a shared event ID.
• For logged-in users, attaches hashed identifiers (email_sha256, external_id_sha256) following the documented OpenAI schema; the server side also adds raw ip_address and user_agent.
• Consent-aware: integrates with the WordPress Consent API, so the pixel and server events wait for marketing consent when a compatible cookie banner is active.
• One-click connection test.
• Clean interface

Pro (separate paid add-on)

Pro adds automatic, no-code tracking for the rest of your funnel. Every event is sent both through the browser pixel and the server-side Conversions API, deduplicated with a shared event ID:

• WooCommerce: contents_viewed, items_added, checkout_started, order_created, plus subscription_created and trial_started (with WooCommerce Subscriptions).
• Forms: lead_created for Contact Form 7, Elementor and Bricks.
• registration_completed when a user signs up.
• Custom events from URL rules: send any event when a page URL contains or exactly matches a value (the Events tab).

The free plugin works on its own and never requires a license.

Learn more about Measurement Pixel for OpenAI Ads Pro.

Free vs Pro at a glance

• Pixel install and page_viewed (pixel + Conversions API): Free.
• WooCommerce events (view, add to cart, checkout, order, subscription, trial): Pro.
• Form events (Contact Form 7, Elementor, Bricks) and registration: Pro.
• Custom events based on URL rules: Pro.
• De-duplication across pixel and server: page_viewed in Free, every event in Pro.

Check full Free vs Pro comparison.

External services

This plugin connects to the following third-party services.

1. OpenAI Ads (pixel SDK and Conversions API).
   What it is and why: the plugin loads the OpenAI pixel script (https://bzrcdn.openai.com) on your front end and, when you enable and configure the Conversions API, sends conversion events to https://bzr.openai.com so OpenAI can measure ad conversions. This is the core purpose of the plugin.
   Data sent: event type, source URL, timestamp, and — for logged-in users when enabled — hashed identifiers (email_sha256, external_id_sha256) plus raw IP address and user agent. The pixel SDK runs in visitors’ browsers when enabled.
   Terms: https://openai.com/policies/terms-of-use . Privacy: https://openai.com/policies/privacy-policy .

2. Events for AI (plugin news / admin notices).
   What it is and why: once per day, while you are in the WordPress admin, the plugin requests https://eventsforai.com/wp-json/oaamp-ls/v1/notices to display security notices, product news and important update notices on the plugin’s own admin pages. This service is provided by Events for AI (the plugin author).
   What data is sent and when: only the plugin version and a flag indicating whether the Pro add-on is active. The request runs at most once per day. No personal data, visitor data, site content, or credentials are sent.
   Terms of Service: https://eventsforai.com/terms/ . Privacy Policy: https://eventsforai.com/privacy/ .

Both endpoints are filterable, and the Conversions API is off by default.