MemberBehavior Insights

MemberBehavior Insights gives membership site owners a full-featured analytics dashboard built specifically for their members — not anonymous visitors.

What it tracks:

• Page views, scroll depth, and time-on-page per member
• Sessions with device type, browser, and geographic location
• Membership tier segmentation (MemberPress, Paid Memberships Pro, WooCommerce Memberships, or WordPress roles)
• Custom events and WooCommerce / MemberPress conversions

Dashboard features:

• Overview KPIs — total sessions, unique members, top pages, average session time
• Views over time chart (daily)
• Activity heatmap — discover when members are most active by hour and day
• Geographic distribution map
• Cohort retention matrix — see who keeps coming back month over month
• Scroll drop-off report — where members stop reading
• Individual member timeline — full page-by-page history per user
• Members list with sortable stats

Privacy & GDPR:

• Optional opt-in consent banner before any tracking begins
• IP anonymization (last octet stripped from IPv4 by default)
• Per-user data export (JSON)
• Right-to-erasure: delete all data for a single member
• Configurable data retention period (default: 365 days, auto-pruned daily)
• Excludes administrators and configurable roles by default

Membership plugin integrations:

• MemberPress — active subscription name
• Paid Memberships Pro — membership level name
• WooCommerce Memberships — plan name
• Fallback: WordPress user role

Premium Support

MemberBehavior Insights is free and fully functional. A premium license from appskey.ca provides priority support and early access to new features.

External Services

This plugin connects to two external services:

1. ip-api.com (Geolocation)
When geolocation is enabled (default: off), the server-side IP address of each visitor is sent to ip-api.com to determine their city, region, and country. No personal data beyond the IP address is transmitted. This service is free and requires no API key, but is rate-limited.
* Service URL: http://ip-api.com
* Privacy policy: https://ip-api.com/docs/legal
* Data sent: visitor IP address
* When: on each new page view when enabled (results are cached for 24 hours)
* Can be enabled: Yes — Settings → Geolocation

2. memberanalyticspro.appskey.ca (License Management)
When a license key is activated, the plugin sends the key and your site URL to the licensing server to validate the license. This call is made on activation and then throttled to at most once every 6 hours thereafter.
* Service URL: https://memberanalyticspro.appskey.ca
* Privacy policy: https://appskey.ca/privacy
* Data sent: license key, site URL (scheme + host only), site name (on activation only)
* When: on license activation and periodically to re-validate
* Can be disabled: No — required for license validation only; geolocation can be disabled independently