Nelston Easy Conversion Tracking for Google & Meta Pixel

Nelston Easy Conversion Tracking for Google & Meta Pixel is the fast, turnkey Google Tag Manager (GTM) and multi-platform conversion tracking solution for WordPress and WooCommerce. Set up Google Ads, Google Analytics GA4 eCommerce DataLayer, Meta (Facebook) Pixel, OpenAI Ads (ChatGPT Ads), TikTok Ads, Microsoft Ads (Bing), Pinterest Tag, Snapchat Pixel, Reddit Pixel, Twitter/X Ads, AdRoll, Criteo, Taboola, Outbrain, VWO, CrazyEgg, Triple Whale, Hyros, Microsoft Clarity, and Hotjar — in minutes without touching theme code.

🚀 Key Benefits & Features

• Turnkey Setup: Simple configuration interface — enter your pixel/container IDs and you’re ready to track.
• OpenAI Ads Conversion Tracking: Measure purchases and visitor conversions driven from OpenAI / ChatGPT ad campaigns.
• Google Consent Mode v2: Built-in support for Google Consent Mode v2 signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) ensuring full GDPR and UK/US privacy compliance.
• Order Duplication Prevention: Prevents counting duplicate conversion triggers when customers refresh Thank You / Order Received pages.
• Scroll Depth Tracking: Automatically measures visitor scroll depth (25%, 50%, 75%, 90%) and triggers gtm4wp.scrollDepth events.
• GA4 WooCommerce eCommerce DataLayer:
  • Automatically compiles standard GA4 ecommerce events into window.dataLayer:
  • view_item: Single product page views with ID, title, price, category, currency.
  • view_item_list: Shop and category archives with item index positions.
  • add_to_cart: Track AJAX and standard add-to-cart button clicks.
  • view_cart: Cart page item list, quantities, and totals.
  • begin_checkout: Checkout page starting event.
  • purchase: Thank You / Order Received page with transaction ID, total, tax, shipping, and item breakdown.
• Full Page & User Meta DataLayer:
  • Page attributes: pagePostType, pagePostTitle, pagePostID, pagePostDate, pageCategory, pageTags, pagePostAuthor.
  • Visitor attributes: visitorLoginState (logged-in / logged-out), visitorUserRole, visitorUserId.
  • Search metrics: siteSearchTerm, siteSearchResultsCount.
• Automated Frontend Click & Link Listeners:
  • Outbound link clicks (gtm4wp.outboundClick)
  • File download link clicks (gtm4wp.downloadClick)
  • Telephone & Email link clicks (gtm4wp.telephoneClick, gtm4wp.emailClick)
  • Contact Form 7 submissions (gtm4wp.contactForm7Submitted)
• Multi-Platform Ad & Analytics Pixels:
  • Google Ads: Global Tag (gtag.js) with conversion labels, values, and WooCommerce Thank You page triggers.
  • Meta (Facebook) Pixel: Base PageView with Thank You page conversion tracking (Lead / Purchase).
  • OpenAI Ads Pixel: PageView and WooCommerce order attribution for ChatGPT ads (openai-pixel.js).
  • TikTok Ads Pixel: Asynchronous pixel loader (events.js).
  • LinkedIn Insight Tag: Partner ID tracking loader (insight.min.js).
  • Microsoft Ads (Bing UET): Universal Event Tracking loader (bat.js).
  • Pinterest Tag: Pagevisit and checkout conversion tracking (core.js).
  • Snapchat Pixel: PageView and purchase tracking (scevent.min.js).
  • Reddit Pixel: PageVisit tracking (pixel.js).
  • Twitter / X Pixel: PageView event tracking (uwt.js).
  • AdRoll Ads: Roundtrip pixel integration (roundtrip.js).
  • Criteo Ads: Criteo OneTag tracking (ld.js).
  • Taboola Ads: Universal pixel loader (tfa.js).
  • Outbrain Ads: Outbrain pixel loader (obtp.js).
  • VWO (Visual Website Optimizer): A/B testing tag loader (j.php).
  • CrazyEgg Analytics: Heatmap script loader (script.crazyegg.com).
  • Triple Whale: E-commerce attribution pixel (triplevis.js).
  • Hyros: Universal attribution tag loader (universal-script.js).
  • Microsoft Clarity: Session recordings & heatmaps integration (clarity.ms).
  • Hotjar: Behavioral heatmaps & recordings (hotjar.js).

External Services

This plugin connects to external third-party services to deliver analytics and tracking functionalities:

1. Google Tag Manager (googletagmanager.com):

   • Purpose: Dynamically loads your Google Tag Manager container snippet.
   • Data Sent: Browser metadata, page URL, referrer, and user DataLayer events.
   • Timing: Triggered on frontend pageviews when enabled.
   • Terms & Privacy: Google Privacy Policy

2. Google Ads & GA4 (googletagmanager.com):

   • Purpose: Initializes the Google Tag (gtag.js) and sends conversion tracking events.
   • Data Sent: Page URLs, conversion values, currency, conversion labels, and transaction IDs.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: Google Privacy Policy

3. Meta (Facebook) Pixel (connect.facebook.net & facebook.com):

   • Purpose: Loads the Meta Pixel library (fbevents.js) for conversion measurement and remarketing.
   • Data Sent: Meta Pixel ID, page URLs, headers, PageView, and conversion events.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: Meta Privacy Policy

4. OpenAI Ads (cdn.openai.com):

   • Purpose: Loads the OpenAI Ads Pixel (openai-pixel.js) to measure conversion events from ChatGPT ad campaigns.
   • Data Sent: OpenAI Pixel ID, page URLs, device specs, and order conversion data.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: OpenAI Privacy Policy

5. TikTok Ads Pixel (analytics.tiktok.com):

   • Purpose: Loads the TikTok Pixel library (events.js) to track website visits.
   • Data Sent: TikTok Pixel ID, page URLs, device metadata, and pageview events.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: TikTok Privacy Policy

6. LinkedIn Insight Tag (snap.licdn.com):

   • Purpose: Loads the LinkedIn Insight Tag script (insight.min.js) for campaign retargeting.
   • Data Sent: LinkedIn Partner ID, page URLs, IP address, device specs, and timestamp.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: LinkedIn Privacy Policy

7. Microsoft Ads / Bing (bat.bing.com):

   • Purpose: Loads Microsoft Universal Event Tracking script (bat.js) for Bing Ads.
   • Data Sent: Microsoft UET Tag ID, page URLs, and conversion events.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: Microsoft Privacy Policy

8. Pinterest Tag (s.pinimg.com):

   • Purpose: Loads Pinterest Tag library (core.js) for audience retargeting and conversions.
   • Data Sent: Pinterest Tag ID, page URLs, and order conversion data.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: Pinterest Privacy Policy

9. Snapchat Pixel (sc-static.net):

   • Purpose: Loads Snapchat Pixel library (scevent.min.js) for ad campaign measurement.
   • Data Sent: Snapchat Pixel ID, page URLs, and purchase event values.
   • Timing: Loaded on frontend pageviews when enabled.
   • Terms & Privacy: Snapchat Privacy Policy

10. Reddit Pixel (redditstatic.com):

    • Purpose: Loads Reddit Pixel library (pixel.js) for campaign attribution.
    • Data Sent: Reddit Pixel ID and PageVisit events.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Reddit Privacy Policy

11. Twitter / X Pixel (ads-twitter.com):

    • Purpose: Loads Twitter / X Universal Website Tag (uwt.js) for ad tracking.
    • Data Sent: Twitter Pixel ID and PageView events.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: X Privacy Policy

12. AdRoll (s.adroll.com):

    • Purpose: Loads AdRoll roundtrip tracking code (roundtrip.js) for retargeting.
    • Data Sent: AdRoll Advertiser & Pixel ID, page URLs, and interactions.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: AdRoll Privacy Policy

13. Criteo (static.criteo.net):

    • Purpose: Loads Criteo OneTag script (ld.js) for dynamic retargeting.
    • Data Sent: Criteo Account ID and transaction events.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Criteo Privacy Policy

14. Taboola (cdn.taboola.com):

    • Purpose: Loads Taboola universal pixel (tfa.js) for content ad conversions.
    • Data Sent: Taboola Pixel ID and pageview notifications.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Taboola Privacy Policy

15. Outbrain (amplify.outbrain.com):

    • Purpose: Loads Outbrain pixel script (obtp.js) for content marketing attribution.
    • Data Sent: Outbrain Marketer ID and pageview events.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Outbrain Privacy Policy

16. Visual Website Optimizer – VWO (dev.visualwebsiteoptimizer.com):

    • Purpose: Loads VWO testing code (j.php) for A/B experiment tracking.
    • Data Sent: VWO Account ID and visitor experiment metrics.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: VWO Privacy Policy

17. CrazyEgg (script.crazyegg.com):

    • Purpose: Loads CrazyEgg heatmap tracking code for click visualization.
    • Data Sent: CrazyEgg Account ID, scroll, and click data.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: CrazyEgg Privacy Policy

18. Triple Whale (triplevis.com):

    • Purpose: Loads Triple Whale visitor journey script (triplevis.js) for attribution.
    • Data Sent: Triple Whale Store ID and visitor pageviews.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Triple Whale Privacy Policy

19. Hyros (hyros.com):

    • Purpose: Loads Hyros universal tracking code (universal-script.js) for ad attribution.
    • Data Sent: Hyros API Subdomain and visitor funnel tags.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Hyros Privacy Policy

20. Microsoft Clarity (clarity.ms):

    • Purpose: Loads Microsoft Clarity library for session recording and heatmap analysis.
    • Data Sent: Clarity Project ID, user clicks, mouse movements, and scroll data.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Microsoft Clarity Terms

21. Hotjar (static.hotjar.com):

    • Purpose: Loads Hotjar tracking code for behavior heatmaps and user feedback.
    • Data Sent: Hotjar Site ID, browser metadata, user interactions, and page views.
    • Timing: Loaded on frontend pageviews when enabled.
    • Terms & Privacy: Hotjar Privacy Policy