Owl Insight Analytics

Owl Insight Analytics gives you a simpler way to view the Google Analytics 4 data that matters for your WordPress website.

Google Analytics remains your analytics platform and data source. Owl Insight turns its reports into a focused, easy-to-read dashboard inside WordPress admin. There is no new visitor-tracking script to install, no second analytics system to maintain, and no need to replace your existing GA4 setup.

See the live dashboard demo or learn why Owl Insight is a simpler GA4 reporting alternative.

A simpler Google Analytics dashboard

GA4 contains powerful reporting tools, but finding the answer to a routine website question can involve several reports and configuration screens. Owl Insight brings the most useful signals into one focused view so founders, marketers, agencies, product teams, and website owners can understand performance faster.

Depending on the data available in your connected GA4 property, your dashboard can show:

• Active users, sessions, page views, engagement, and visit duration.
• Traffic trends and acquisition channels.
• Top pages and referral sources.
• Countries, devices, browsers, operating systems, and screen sizes.
• A customizable widget layout for the website connected to WordPress.
• AI-assisted summaries, sharing, and exports when available for your Owl Insight plan.

How it works

1. Activate the plugin and open Owl Insight in WordPress admin.
2. Sign in with a Google account that can read this website’s GA4 property.
3. Grant read-only Google Analytics access.
4. Owl Insight matches the WordPress site URL to the corresponding GA4 web data stream.
5. Review the site’s dashboard without leaving WordPress admin.

The plugin is intentionally focused on the WordPress website where it is installed. It does not include multi-property tabs or a property switcher. This keeps the experience relevant to the current site.

Built for clarity without replacing GA4

Owl Insight is an alternative way to view and work with GA4 data, not a replacement tracking service. Your current Google Analytics implementation continues collecting data as before. The plugin adds no front-end output and does not change your public website’s tracking configuration.

This approach is useful when you want a Plausible-style focus and simplicity while continuing to use the GA4 property your team already has.

Privacy and access

• Google Analytics access is read-only.
• Google access and refresh tokens are handled by Owl Insight and are not stored in WordPress.
• WordPress stores only an encrypted, site-scoped Owl Insight connection token.
• Only logged-in WordPress users with the manage_options capability can connect, view, or disconnect the dashboard.
• The plugin does not add cookies, tracking scripts, or visitor-facing output.

External services

This plugin connects to the Owl Insight service at https://owlinsight.dev only after an administrator clicks “Sign in with Google” and completes the connection.

The service is required to authenticate the administrator with Google, obtain read-only access to Google Analytics, match the WordPress site URL to a GA4 web data stream, and return analytics dashboard data. During connection and dashboard use, the WordPress site URL, a short-lived authorization code, a site-scoped Owl Insight access token, requested date ranges, widget identifiers, and analytics responses are exchanged with Owl Insight. Google authentication data and Google API tokens are handled by Owl Insight and are not stored by this WordPress plugin.

• Owl Insight privacy policy
• Owl Insight terms
• Google privacy policy
• Google API Services User Data Policy

Source code and build instructions

The generated production files assets/dashboard.js and assets/dashboard.css are built from the human-readable TypeScript, React, and CSS files included in the plugin’s source/src directory.

The files assets/admin.js and assets/admin.css are hand-written, unminified, and already distributed in human-readable form.

The standalone build project is in source. It contains package.json, package-lock.json, and vite.config.mjs, so the distributed assets can be reproduced without the Owl Insight website application.

Build requirements:

• Node.js 22.12 or newer.
• npm 10 or newer.

From the plugin’s source directory, run:

npm ci --legacy-peer-deps

npm run build

Vite writes the rebuilt files directly to the plugin’s assets directory. The generated source/node_modules directory must not be included in a release ZIP.

Public source for the third-party JavaScript projects used by the dashboard:

• React and React DOM (provided by WordPress through wp-element): https://github.com/facebook/react
• Auth Astro client helper: https://github.com/nowaythatworked/auth-astro
• Recharts: https://github.com/recharts/recharts
• dnd kit: https://github.com/clauderic/dnd-kit
• D3 Geo: https://github.com/d3/d3-geo
• D3 Scale: https://github.com/d3/d3-scale
• TopoJSON Client: https://github.com/topojson/topojson-client
• World Atlas: https://github.com/topojson/world-atlas
• i18n ISO Countries: https://github.com/michaelwittig/node-i18n-iso-countries
• Simple Icons: https://github.com/simple-icons/simple-icons
• Vite build tool: https://github.com/vitejs/vite

License details are provided in THIRD-PARTY-NOTICES.txt.