PixelWeb Analytics

PixelWeb Analytics is a comprehensive tracking and analytics plugin for WordPress that provides enterprise-grade event tracking with a beautiful React admin dashboard.

Core Features

• Meta Pixel — Multi-pixel support, browser & server-side events
• Conversion API (CAPI) — Server-side dispatch with retry queue, deduplication
• Advanced Matching — SHA256 hashed user data for better attribution
• EMQ Score Optimizer — Maximise Event Match Quality automatically
• Google Analytics 4 — Native installation with full enhanced ecommerce
• Google Tag Manager — Auto dataLayer push for all events
• Google Ads — Native conversion tracking, dynamic remarketing, enhanced conversions
• WooCommerce — Complete automated tracking (ViewContent → Purchase)
• Easy Digital Downloads — Full event tracking with CAPI
• Consent Mode V2 — CookieYes, Complianz, Cookiebot integrations
• Custom Event Builder — Visual trigger/action builder
• Event Logs — Full audit log with retry and export
• Reports Dashboard — Charts, trends, success rates

This plugin performs a one-time scan of your site’s homepage on activation to auto-detect existing tracking codes (Meta Pixel, GA4, GTM, Google Ads). No data is sent externally.

External services

This plugin facilitates connections to third-party analytics and marketing platforms to help you track user behavior and conversions. Depending on your configuration, the plugin may load scripts from and send data to the following services:

• Meta (Facebook): When a Meta Pixel ID or Conversion API token is configured, the plugin connects to Meta to send page views, product interactions, and purchase events.

  • What is sent: Browser cookies (_fbc, _fbp), client IP address, HTTP user agent, current page URL, event metadata (value, currency, content IDs, content name, order ID). Under Advanced Matching, SHA256 hashed customer details (email, first name, last name, phone, external user ID) are also transmitted.
  • When is sent: Instantly upon user interaction (page load, search, click, add to cart, checkout start, purchase completion).
  • Service: Meta for Business
  • Terms of Use: Meta Business Tools Terms
  • Privacy Policy: Meta Privacy Policy

• Google Analytics 4 (GA4): When configured, the plugin loads the gtag.js script from Google and sends ecommerce and page view data to Google Analytics.

  • What is sent: Page view details, screen resolution, user agent, client IP (processed by Google), and enhanced ecommerce data (item names, item IDs, price, quantity, category, total transaction values).
  • When is sent: Automatically when page loads, user searches, adds items to cart, or completes a purchase.
  • Service: Google Analytics
  • Terms of Use: Google Analytics Terms of Service
  • Privacy Policy: Google Privacy Policy

• Google Tag Manager (GTM): When configured, the plugin injects the GTM container and pushes data to the browser’s dataLayer array.

  • What is sent: Custom events, page types, user IDs (if logged in), site URLs, and transaction metadata.
  • When is sent: Immediately on page rendering, and whenever custom triggers, cart, or purchase events occur.
  • Service: Google Tag Manager
  • Terms of Use: Google Tag Manager Terms of Service
  • Privacy Policy: Google Privacy Policy

• Google Ads: When configured, the plugin loads Google Ads tracking scripts for conversion tracking, dynamic remarketing, and enhanced conversions.

  • What is sent: Conversion values, transaction IDs, currency, and unhashed customer data (email, phone number, address details) for Google Ads Enhanced Conversions if Advanced Matching is active.
  • When is sent: On page load for remarketing, and specifically upon checkout or purchase completion for conversions.
  • Service: Google Ads
  • Terms of Use: Google Ads Terms & Conditions
  • Privacy Policy: Google Privacy Policy

The plugin only connects to these services if you explicitly enable them and provide your specific tracking IDs or API tokens in the plugin settings. It does not send data to any hidden or undocumented third-party services.

Development

The human-readable, uncompiled source code for all compiled and minified assets in this plugin is included locally inside the plugin package at:
/admin/src

Build files:
/admin/package.json
/admin/package-lock.json

Build process:
1. Navigate to the admin directory.
2. Run npm install
3. Run npm run build