PixelYourSite – Your smart PIXEL (TAG) & API Manager

Description

Manage your Meta Pixel (Facebook Pixel), implement Facebook Conversion API, or add your Google Analytics 4 (GA4) with a single plugin. Add ANY other script (Head & Footer feature). The Pinterest Tag can be implemented via paid add-on.

PixelYourSite’s Automatic Events will track important actions and send them to all your configured pixels (searches, form submit, comments, downloads). Use these events to understand your visitors’ behaviour inside Google Analytics, or to create audiences and conversions for Meta (Facebook), or Google.

You can fire your own events with zero coding.

Google Consent Mode V2 support: check this dedicated page for more details

WooCommerce and Easy Digital Downloads are fully supported, with Facebook Dynamic Ads pixel setup and Google Analytics Enhanced Ecommerce.

We have a YouTube channel called PixelYourSite where we explain a lot of stuff about the plugin, Meta API, Google Analytics, Google Ads, TikTok and so on. Check this one about Meta CAPI warnings:

IMPORTANT:: Facebook Pixel Conversion API: Learn how to enable and test Conversion API events

Learn how to verify your domain on Facebook

Learn how to track key actions with Automated Events

NEW: Track and store traffic source, landing page, and UTMs for WooCommerce orders: click to find more

NEW: Track and store traffic source, landing page and UTMs for Easy Digital Downloads orders: click to find more

TRACK EVERYTHING WITH A SINGLE PLUGIN:

• The Meta Pixel (Facebook Pixel): one click install

• Facebook Conversion API: add a token and we send all events using CAPI

• Google Consent Mode V2

• Google Analytics 4: for details, watch this video

• ANY script: add any other script with our flexible Head & Footer option

• The Pinterest Tag: via paid add-on

• Google Ads (formerly AdWords) pro feature

• Microsoft (BING) UET tag paid add-on

• Learn how to track both UA and GA4 properties at the same time (paid feature): watch video

• Learn how to fire multiple Facebook Pixels with CAPI support (paid feature): watch video

FANTASTIC WOOCOMMERCE INTEGRATION:

• Meta Pixel (Facebook Pixel): every e-commerce related event is fired automatically. Conversion value is tracked for each event. All the events are

• Dynamic Product Ads ready (content_ids and content_type parameters always present).

• Facebook Conversion API: every e-commerce event is sent using CAPI.

• Google Analytics: Enhanced Ecommerce implementation.

• GA4: Monetisation data.

• Head & Footer scripts: you can insert scripts on the WooCommerce “order-received” page.

• Pinterest e-commerce events with paid add-on.

• TikTok e-commerce events with the paid version of the plugin.

EASY DIGITAL DOWNLOADS INTEGRATION:

The EDD integration works just like the WooCommerce integration, with full Dynamic Product Ads Facebook Pixel Support, Google Analytics Enhanced Ecommerce, and Pinterest Tag e-commerce events.

TRACK KEY ACTIONS WITH AUTOMATED EVENTS:

The AUTOMATED EVENTS capture important actions like form submit, comments, downloads, page scroll, and time on page. Use them to measure your users’ behaviour inside Google Analytics, or to create custom audiences and conversions on Meta (Facebook), and Google Analytics.

FIRE YOUR OWN EVENTS:

You can easily configure your own events and send them to all or just some of the networks (Facebook, Google, Pinterest).

You can fire standard or custom events using triggers like:

• URL contains.

• URL equals.

• Delay event: fire after X seconds.

CONSENT, GDPR, CCPA SUPPORT:

PixelYourSite is fully integrated with ConsentMagic.com

And it works with some of the most popular “cookie consent” plugins.

Additionally we offer filters that developers can use to create their own custom integrations. These filters can control the way each pixel works.

Google Consent Mode V2 support.

FACEBOOK FOR WOOCOMMERCE INTEGRATION:

You can use Facebook for WooCommerce plugin along with PixelYourSite. This will let you benefit from all our advanced pixel features and still have a Facebook page shop.

When Facebook for WooCommerce is detected, the plugin will offer you the option to use their ID logic for all the WooCommerce specific events. This will ensure product matching between your site and their Product Catalog.

More details in this dedicated article

OTHER USEFUL FEATURES:

• Facebook Manual Advanced Matching.

• Google Analytics cross-domain measurement.

• Disable noscript.

• Track key actions with the automatic events.

EVEN MORE FEATURES WITH THE PRO VERSION:

PixelYourSite Pro is used by thousands of businesses already and will offer you some extraordinary features.

Full PixelYourSite Professional and CartFlows integration: watch video for details

TikTok Tag support with PixelYourSite Professional.

EVEN MORE AUTOMATED EVENTS:

You can capture clicks on internal or external links, embedded video views, clicks on phone numbers or emails, user signups, logins, clicks on AdSense ads.

EVEN MORE EVENTS’ TRIGGERS:

On top of the free triggers (URL equals and URL contains), the pro version will let you fire more complex events:

• Clicks on CSS Selector: you can target virtually any clicks, like buttons, images etc.

• Mouse over CSS Selector

• Page Scroll: you can fire an event when any or a particular page is scrolled down to a percent.

EVEN MORE FACEBOOK EVENTS PARAMETERS:

The pro version will track a vast amount of data for each event, like the traffic source, UTMs, your visitor’s browser’s time (hour, day, month).

These parameters can be used for Custom Audiences or Custom Conversions

EVEN MORE GOOGLE ANALYTICS FEATURES:

More triggers for Google Events.

On top of the free version data, the pro version will track a number of useful Custom Dimensions.

Browser’s hour, day, and month. They are useful if you sell globally and what to know at what time your visitors take a particular action (their time, not your server’s or Google Analytics time).
Dynamic Remarketing vertical custom dimensions (Retail or Custom vertical). Useful if you want to configure dynamic remarketing via your Analytics account.

EVEN MORE HEAD & FOOTER OPTIONS:

The pro version Head & Footer lets you use dynamic values: [id], [title], [categories], [email], [first_name], [last_name].

For WooCommerce you’ll have some additional dynamic values: [order_number], [order_subtotal], [order_total], [currency].

EVEN MORE WOOCOMMERCE FEATURES:

• Identify your most valuable customers with our Advanced Marketing Events. Useful to create Facebook Lookalikes or Google Similar Audiences.

• CSV Export for Facebook Custom Audiences with Lifetime Value. Useful for Facebook LTV Lookalikes.

• Super flexible events value configuration (include/exclude tax and shipping, use full price or a price percent for each event).

• Track the Lifetime Value for your customers as Purchase event parameter.

• Lots of extra parameters for the Facebook Purchase event. Useful to create advanced Custom Audiences.

• Fire the Purchase event on transaction only.

• Track WooCommerce affiliate buttons clicks.

• Track WooCommerce PayPal Standard clicks.

• Google Ads Dynamic Remarketing parameters

For more info on how the pro version can help you with your Facebook Pixel, visit this WooCommerce – Facebook Pixel page

GOOGLE ADS TAG (FORMER ADWORDS):

• The Pro version will implement the Google Ads Tag with Dynamic Retargeting support for WooCommerce and Easy Digital Downloads.

• Each Global event will be sent to Google Ads too, and you can configure Google Ads conversions.

• Add conversion label to any WooCommerce or EDD event.

• Enhanced Conversions.

NOT ENOUGH? GET MORE WITH THE SUPER PACK:

With the Super Pack you get 5 extra add-ons:

• Multiple pixels: add multiple Facebook pixels, Google Analytics, or Google Ads tags

• Remove a pixel from a particular page

• Dynamic parameters for events

• WooCommerce custom “thank you pages”
  AMP support

The super pack comes as a free bonus with our Advanced and Agency licenses.

DON’T MISS:

Documentation: learn how to use PixelYourSite free plugin. Click here for the HELP articles