ProductReels – Shoppable Video Reels for WooCommerce

ProductReels helps you turn product videos into interactive, shoppable experiences for WooCommerce.

Display short vertical videos, customer UGC, product demos, tutorials and unboxings as reels across your store.

Show videos as a product page carousel, homepage reel slider, floating product reel, story-style category reel, grid, marquee or stacked cards.

When shoppers open a reel, they can browse videos in a fullscreen, swipeable player and interact with the featured product without leaving the experience.

Tag WooCommerce products, display product cards, add custom call-to-action buttons and let customers add products directly to their cart.

ProductReels includes a visual widget editor, multiple display layouts, Gutenberg and Elementor support, reusable widgets and built-in video analytics.

Every ProductReels feature is free.

There is no Pro version, no license key and no locked premium features.

Turn product videos into shoppable reels

ProductReels can be used for:

• Product demonstrations
• Customer UGC
• Product reviews
• Unboxing videos
• Beauty and fashion reels
• Product tutorials
• New product launches
• Product highlights
• Category stories
• Homepage video sliders
• WooCommerce product-page videos

Display reels anywhere on your store

Choose how your videos appear depending on the page and shopping experience you want to create.

Floating Product Reels

Display a floating shoppable video reel on WooCommerce product pages or other areas of your website.

The reel stays visible while shoppers browse and gives them quick access to product-focused video content.

Homepage Reel Slider

Create a scrollable carousel of vertical shoppable videos for your homepage, landing pages, shop pages or promotional sections.

Visitors can quickly browse multiple product videos without leaving the page.

Product Page Carousel

Place a horizontal carousel of shoppable video reels inside WooCommerce product pages.

Use it for product demonstrations, customer videos, tutorials, reviews or related product content.

Story-Style Category Reels

Create round, story-style video thumbnails inspired by familiar social media interfaces.

Use them to highlight categories, collections, product groups or campaigns.

Key features

• Shoppable videos – Tag WooCommerce products or add custom call-to-action buttons to reels.
• Add to cart from video – Let customers add tagged products directly from the reel experience.
• Floating product reels – Display compact floating video widgets on product pages.
• Homepage reel slider – Create scrollable shoppable video sections.
• Product page carousel – Add vertical product videos directly inside product detail pages.
• Story-style reels – Display round video thumbnails for categories or collections.
• Five core layouts – Grid, carousel, marquee, stacked cards and floating popup.
• Fullscreen reels player – Swipe, scroll or use keyboard navigation between videos.
• Video sources – WordPress Media Library, self-hosted MP4/WebM, YouTube Shorts and Vimeo.
• Live visual editor – Customize widgets and preview changes before publishing.
• Video analytics – Track views, clicks and click-through rate.
• Reusable widgets – Create a widget once and display it in multiple places.
• WooCommerce product tagging – Connect reels with products and product cards.
• Custom CTA buttons – Link reels to products, pages or external destinations.
• Shortcode support – Add reels anywhere using a shortcode.
• Gutenberg block – Insert ProductReels directly from the WordPress editor.
• Elementor widget – Add reels using Elementor’s visual builder.
• Responsive design – Customize the experience across desktop, tablet and mobile.
• Performance optimized – Scripts load only when ProductReels is used.
• Lazy-loaded videos – Videos load as needed.
• Accessibility support – Keyboard controls, focus management and reduced-motion support.
• Privacy-friendly – No visitor information is sent to ProductReels.
• Works without WooCommerce – Video reels, custom links and analytics can also work on regular WordPress sites.

Five video gallery layouts

ProductReels includes multiple ways to display your video content.

Grid

Display reels in responsive columns that automatically adapt to the available space.

Carousel

Create a horizontal reel slider with navigation buttons, drag-to-scroll interaction and snapping.

Marquee

Create an automatically scrolling video rail for product promotions, collections or visual storytelling.

The marquee pauses on hover and respects reduced-motion preferences.

Stacked Cards

Display videos as an interactive stack of cards that visitors can browse through.

Floating Popup

Show a compact floating reel in a corner of the screen.

The popup can appear immediately, after a delay or after the visitor scrolls down the page.

Visual widget editor

Create and customize your reel widgets from a visual editor.

The editor includes:

• Reel selection
• Live widget preview
• Drag-and-drop reel ordering
• Responsive controls
• Reel shape and size
• Spacing and gaps
• Borders and shadows
• Play button styling
• View badge styling
• Widget title controls
• Navigation colors
• Product card styling
• Player behavior
• Device-specific settings

The preview uses the same frontend components as the published widget, helping you understand how the final reel layout will appear.

Fullscreen shoppable video player

When a visitor opens a reel, ProductReels displays it in an immersive fullscreen video player.

Features include:

• Horizontal or vertical swipe navigation
• Keyboard navigation
• Mouse-wheel navigation
• Browser back-button support
• Video seekbar
• Volume controls
• MP4 and WebM playback
• YouTube Shorts support
• Vimeo support
• Product cards
• Custom CTA buttons
• WooCommerce add-to-cart
• Focus management
• Scroll locking while the player is open

Provider scripts are only loaded when they are needed.

WooCommerce product integration

Connect individual reels with WooCommerce products.

Product cards can be displayed inside the video player so shoppers can see product information while watching the video.

Customers can add supported products directly to their cart using the WooCommerce Store API.

ProductReels also keeps supported theme mini-cart experiences synchronized after products are added.

Video analytics

Understand how visitors interact with your reels.

ProductReels tracks:

• Total views
• Total clicks
• Click-through rate
• Views per reel
• Clicks per reel
• Button clicks
• Widget performance

Views are rate-limited per visitor and per reel.

Visitor IP addresses are hashed using WordPress salts before temporary rate-limiting use and are not stored in ProductReels analytics tables.

Built for performance

ProductReels is designed to avoid loading unnecessary assets.

• Frontend scripts load only on pages containing ProductReels.
• The fullscreen player loads separately when it is first needed.
• Videos are lazy-loaded as they enter the viewport.
• Widget payloads are cached.
• Editing a widget automatically invalidates the relevant cache.
• YouTube and Vimeo player SDKs load only when required.

Works without WooCommerce

ProductReels can also be used on a standard WordPress website.

Without WooCommerce you can still use:

• Video reels
• Video widgets
• Custom CTA links
• Video galleries
• Story-style reels
• Analytics

WooCommerce-specific product tagging and add-to-cart features become available when WooCommerce is active.

External services

ProductReels does not send information about your website or visitors to ProductReels servers.

Third-party services are contacted only when you choose to use videos hosted by those providers.

Vimeo

When an administrator adds a Vimeo URL, ProductReels may request metadata such as the video’s poster image and duration from Vimeo’s public oEmbed service:

https://vimeo.com/api/oembed.json

Only the Vimeo URL entered by the administrator is sent.

When a visitor opens a Vimeo reel, Vimeo’s Player SDK may be loaded in the visitor’s browser:

https://player.vimeo.com/api/player.js

Vimeo’s Do Not Track option is enabled where supported.

Vimeo Terms of Service:
https://vimeo.com/terms

Vimeo Privacy Policy:
https://vimeo.com/privacy

YouTube

For YouTube videos, ProductReels may display the thumbnail provided by YouTube:

https://img.youtube.com/vi/...

When a visitor opens a YouTube reel, the YouTube IFrame Player API may be loaded:

https://www.youtube.com/iframe_api

YouTube Terms of Service:
https://www.youtube.com/t/terms

Google Privacy Policy:
https://policies.google.com/privacy

Neither provider SDK is loaded until a visitor opens a reel using that provider.

Videos uploaded to the WordPress Media Library or served from your own hosted URL do not require these third-party video providers.

Developers can use the productreels_allow_provider_lookup filter to disable Vimeo metadata lookup.

Source code and build instructions

Readable JavaScript, JSX and SCSS source files are included in:

• admin/src
• public/src
• block/src
• src/shared

See README.md for build instructions.

See THIRD-PARTY-NOTICES.txt for licenses related to bundled dependencies.