PureMetrix – Cookieless Web Analytics

Privacy-First Web Analytics Without Cookies or Banners

PureMetrix is a hosted, privacy-friendly cloud analytics service (SaaS) and lightweight alternative to Google Analytics. This official WordPress plugin is the GPL-licensed connector that integrates PureMetrix with your WordPress site, providing essential visitor and website metrics without tracking personal data, without cookies, and without annoying cookie consent banners.

Most analytics platforms harvest invasive personal information, cross-site behavioral profiles, and persistent identifiers. PureMetrix measures site traffic accurately using cryptographic daily rotating visitor hashes (salted SHA-256), ensuring full compliance with GDPR, CCPA, and PECR out of the box. Learn more about how cookieless tracking works and our GDPR-compliant Data Processing Agreement (DPA).

Experience PureMetrix Live

• Interactive Live Demo — Test drive the lightning-fast stats explorer live with real-time visitor graphs, country breakdowns, entry/exit pages, and custom event tracking.
• Transparent Pricing — Generous free tier and predictable monthly plans based on pageviews and site limits per plan. No surprise bills.
• Create Free Account — Get started in under 60 seconds. Connect your WordPress site with 1 click and watch visitor insights appear instantly.

Key Features

• Instant 1-Click Connect & Token Setup — Connect this WordPress site to PureMetrix Cloud in one click or with a single setup token. Automatic key exchange and live dashboard setup in seconds.
• 100% Cookieless by Design — PureMetrix never sets analytics cookies or fingerprinting identifiers. Optional first-party localStorage is used only for an explicit browser opt-out (puremetrix_ignore) — never written automatically for measurement. Run analytics without a cookie banner.
• Ultra-Lightweight (< 3 KB gzip) — Far smaller than Google Analytics (~135 KB). Loads deferred so it stays off the critical path, keeping your Core Web Vitals & PageSpeed scores lightning-fast. The tracker respects Do Not Track (DNT) and Global Privacy Control (GPC).
• Ad-Blocker Defense (Same-Origin Reverse Proxy) — Route the analytics script and event beacon through your own WordPress domain (/px/js and /px/event) with our built-in Same-Origin Reverse Proxy to prevent ad-blockers from dropping legitimate stats.
• Native In-WP Live Dashboard — View real-time visitor graphs, top sources, and key metrics directly inside your WordPress administration under PureMetrix → Dashboard (powered by direct private key API query — no slow or clunky iframes).
• WooCommerce E-Commerce Integration — Automatic server-to-server tracking for completed orders (Purchase event) with total revenue, item count, coupon codes, and attribution. Read our guides on WooCommerce sales analytics and reducing WooCommerce cart abandonment.
• Automatic Enhanced Measurements — Capture 404 error pages, file and document downloads, outbound external link clicks, and internal site searches with zero configuration.
• Form Conversion Tracking — Seamlessly measure leads and inquiries across WPForms, Contact Form 7, Gravity Forms, and Fluent Forms. Learn more in our contact form tracking guide.
• Internal Traffic Exclusion — Prevent logged-in Administrators, Editors, and team members from skewing your metrics with 1-click user role exclusion. See how to exclude admin traffic.
• Real-Time Visitor Dashboard — Follow active visitors, top pages, referrers, UTM campaign parameters, entry & exit points, countries, devices, browsers, and operating systems live.
• Multi-Filter & Period Comparison — Chain multiple filter dimensions (e.g. Country = Germany AND Source = Google) and compare against previous periods directly in your dashboard.
• WordPress Multisite & Agency Ready — Configure independent keys per subsite or centralize across your entire network. Built for WordPress multisite networks and client reporting for agencies.
• WCAG 2.2 AA Accessible Admin — Clean, modern, accessible administration interface matching the PureMetrix design system.
• Direct In-Plugin Feedback & Deactivation Survey — Send feedback, feature suggestions, or survey responses directly to the development team without leaving WordPress.

Why PureMetrix Instead of Google Analytics?

1. Cookieless by Design: Google Analytics typically requires intrusive consent dialogs under European ePrivacy and GDPR. PureMetrix sets no analytics cookies, helping you achieve analytics without a cookie banner and true GDPR web analytics compliance.
2. Speed & Performance: PureMetrix script payload is < 3 KB gzip compared to Google Analytics (~135 KB). Protect your Core Web Vitals and PageSpeed scores by keeping your JavaScript bundle ultra-lean. Explore our script size and performance analysis.
3. Data Ownership & European Hosting: Your visitor data is never sold, never shared with ad networks, and never used for behavioral profiling. Hosted on privacy-compliant EU cloud infrastructure with an available Data Processing Agreement (DPA). See EU-hosted analytics.
4. Accurate Metrics & Ad-Blocker Resistance: Standard Google Analytics tags lose up to 25–40% of visitor traffic to ad blockers and browser shields. PureMetrix’s Same-Origin Reverse Proxy routes events through your own domain, restoring true visibility. Compare GA4 accuracy vs cookieless analytics.
5. Simplicity Over Complexity: Get clear, actionable business answers in seconds without GA4’s convoluted exploratory reports. See our guide to Google Analytics alternatives for WordPress and Google Site Kit vs privacy analytics.

Check out our Full Feature Comparison & Interactive Demo to see the difference yourself.

Learn more

Comprehensive guides, performance analyses, and tutorials on puremetrix.org/blog:

Getting Started & Comparisons:
* Install PureMetrix on WordPress (Step-by-Step)
* Best WordPress Analytics Plugins Compared
* Google Analytics Alternatives for WordPress
* Migrate from GA4 to Privacy-First Analytics
* Google Site Kit vs Privacy Analytics

Privacy, GDPR & Legal Compliance:
* Why PureMetrix is Privacy-Friendly
* Analytics Without a Cookie Banner Explained
* GDPR Web Analytics Without Cookies
* TTDSG Analytics Guide (Germany)
* EU-Hosted Analytics Infrastructure
* Data Processing Agreement (DPA)

Tracking Features & Conversions:
* Same-Origin Reverse Proxy Analytics
* Analytics & Ad-Blockers: Solving Data Loss
* Analytics Script Size & Core Web Vitals (LCP, INP)
* WooCommerce Sales & Revenue Attribution
* Reduce WooCommerce Cart Abandonment
* Server-Side WooCommerce Purchase Tracking
* Track Contact Form Conversions (WPForms, CF7, Gravity, Fluent)
* Track 404 Errors & Broken Links
* Track File Downloads & Document Clicks
* Track Outbound External Links
* WordPress Site Search Analytics
* Track UTM Marketing Campaigns & Links
* How to Exclude Internal & Admin Traffic

Multisite & Agency Solutions:
* WordPress Multisite Analytics Setup
* WordPress Analytics for Agencies
* Share Analytics Dashboards with Clients

Ad-Blocker Resistance: How the Same-Origin Proxy Works

Many browser extensions and DNS blockers block third-party analytics domains (google-analytics.com, etc.) by default. PureMetrix includes an integrated reverse proxy:

• Tracking script: https://yourdomain.com/px/js
• Event collector: https://yourdomain.com/px/event

Because the requests originate from and terminate at your own domain, legitimate analytics data is captured accurately without triggering third-party blocking heuristics, while preserving strict privacy standards. Learn more in our ad-blocker analytics guide and same-origin reverse proxy overview.

Automated WooCommerce Tracking

When WooCommerce is installed, PureMetrix automatically listens to the woocommerce_thankyou hook. If a Private Ingest Key is configured, the plugin securely dispatches a server-side Purchase event containing:
* Revenue amount and currency
* Quantity of items purchased
* Coupon code used (if applicable)

Customer names, email addresses, billing addresses, and raw order IDs are strictly omitted from the payload to ensure zero privacy leaks. Read our in-depth guides on WooCommerce sales analytics and server-side purchase tracking.

External Services

This plugin talks to PureMetrix hosts only for analytics ingest, optional cloud setup, optional in-WP dashboard stats (private key API), or when you explicitly submit in-plugin feedback. Tracking works once Domain + Public Key are set (1-Click Connect, Connect Token, or manual/self-hosted keys). The native in-WP dashboard is optional and is not required for collecting stats.

PureMetrix Ingest Service (collect.puremetrix.org)

• Tracking script: The public script is loaded from https://collect.puremetrix.org/js/script.js, or same-origin via your site at /px/js when the Same-Origin Proxy is enabled.
• Analytics Beacon: Anonymous pageview and interaction events go to https://collect.puremetrix.org/api/event (or proxied via your own domain at /px/event). PureMetrix stores no cookies and generates non-reversible, daily-salted visitor hashes in memory. During setup, an optional admin-triggered test pageview posts once to the same collect endpoint to verify keys before charts appear.
• WooCommerce Purchase Events (optional): If WooCommerce is active and a Private Ingest Key is configured, server-side Purchase events are sent with order total, item count, coupon codes, and the order’s customer IP address + user-agent. Ingest hashes these into the daily visitor id and discards the raw values — they are never stored. Customer names, emails, billing details, and other personal data are strictly excluded.

PureMetrix Cloud (app.puremetrix.org)

• 1-Click Connect Handshake (optional): When you click “Connect with PureMetrix” or enter a Connect Token, WordPress connects to https://app.puremetrix.org/wordpress/connect and https://app.puremetrix.org/api/plugin/connect to exchange tracking keys and optionally configure a Shared Link for the live dashboard.
• Shared Link Setup (optional): The “Set up live dashboard” / Shared Link action opens https://app.puremetrix.org/wordpress/shared-link so you can create or refresh a Shared Link and return it to WordPress. You can also paste a Shared Link URL manually.
• Shared Link status check (optional): When a Shared Link is stored, WordPress may probe https://app.puremetrix.org/api/shared-links/status (or fall back to a short GET of the share URL) so a revoked/expired link can be cleared. Results are cached briefly; network failures do not clear a working link.
• In-Plugin Dashboard (optional): If the embedded dashboard option is enabled and a Private Site Key is configured, WordPress admin loads a native preview via POST https://app.puremetrix.org/api/plugin/dashboard (Bearer private key) — no admin iframe. Open Cloud Dashboard for the full Cloud UI. Disable the in-WP dashboard anytime under Settings; tracking continues via the snippet/proxy.
• Product telemetry (opt-in only): If you allow anonymous product usage during setup (or later under Settings → Privacy), WordPress may POST setup/connect funnel events to https://app.puremetrix.org/api/plugin/telemetry. Payload is limited to a pseudonymous site hash, event name, plugin/WordPress/PHP versions, and step metadata — never visitor analytics or page content. Nothing is sent while consent is unset or declined.
• In-Plugin Feedback & Deactivation Survey (explicit submit only): When you submit the optional “Give Feedback” dialog or deactivation survey, feedback is sent over HTTPS to https://app.puremetrix.org/api/plugin/feedback. Transmitted data includes:
  • Feedback category (bug, feature, general, or deactivate)
  • Sentiment rating (positive, neutral, negative)
  • Optional free-text message and deactivation reason
  • Domain and pseudonymous site hash (derived from your public site key or hashed URL)
  • Plugin version, WordPress version, and PHP version
  • Optional contact email (only if you voluntarily enter it for replies)
    No sensitive credentials, database content, or visitor personal data are ever included.

Privacy Policy: https://puremetrix.org/privacy
Terms of Service: https://puremetrix.org/terms
Live Demo: https://puremetrix.org/demo/
Pricing: https://puremetrix.org/pricing
Data Processing Agreement (DPA): https://puremetrix.org/dpa