Replai GEO – Generative Engine Optimization for AI & LLMs
Replai GEO brings Generative Engine Optimization (GEO) to WordPress. Instead of only optimizing for classic search engines, it makes your content easy to read, understand and cite for large language models such as ChatGPT, Claude, Perplexity and Gemini.
It does three things, all from your WordPress admin:
- llms.txt generator (the flagship): publishes a machine-readable map of your site at
/llms.txtand a full-content version at/llms-full.txt, following the llmstxt.org standard. You choose which content types are included (pages and/or posts), the number of items per section, the site description and whether to add short excerpts. Results are cached and rebuilt automatically when you save content or settings. Multilingual-aware: on Polylang or WPML sites it builds one llms.txt with a section per language and the translated URLs. - Clean Markdown per page: add
?format=mdto any page or post URL and the plugin serves a clean Markdown version (title, date and the content converted to Markdown), with no menus, scripts or clutter — exactly what AI agents prefer to read. - AI summaries & FAQ with your own key: generate a TL;DR and a short FAQ for any post using your own OpenAI or Anthropic API key. Set generation defaults (language, tone, target audience and market/country) that shape the AI prompt, and optionally feed the TL;DR into your llms.txt or inject the TL;DR/FAQ into the post content.
Extra niceties:
- AI crawler analytics: the “General status” dashboard shows all your services and their live status plus the real activity of AI crawlers on your site — grouped by provider with its logo (OpenAI, Anthropic, Perplexity, Google, Microsoft, Apple, Meta and more) in compact rows, with visit counts, last-seen dates and whether you allow each of them in your robots.txt. It also distinguishes classic search crawling from AI crawling (e.g. Googlebot vs Google-Extended). There is no public “indexing” API for AI assistants, so this crawler activity is the best available signal that LLMs are consuming your content.
- Discovery links in your site
<head>:<link rel="alternate" type="text/plain">to llms.txt and<link rel="alternate" type="text/markdown">to the Markdown version of singular pages. - A Try / Demo panel in the admin: generate llms.txt, preview the Markdown of a page and generate an AI summary, all inline without reloading.
- Fully translated admin (English, Spanish, Catalan, French, Italian, Portuguese and German) shown in your site language right away.
- Optional REPLAI connection: add a project token to monitor this installation from your REPLAI dashboard. Entirely optional — the plugin works 100% without it.
External services
This plugin can connect to external services, but only in the situations described below and only when you explicitly opt in. Out of the box, with no API key and no REPLAI token configured, the plugin makes no external calls.
OpenAI (optional, only when you add an OpenAI API key and request a summary)
When you choose “OpenAI” as the provider, enter your OpenAI API key and click “Generate AI summary” (or enable AI features that trigger generation), the plugin sends the title and content of the selected post to the OpenAI Chat Completions API (https://api.openai.com/v1/chat/completions) to produce a TL;DR and FAQ. No data is sent to OpenAI unless you provide a key and request a generation.
Terms of use: https://openai.com/policies/terms-of-use
Privacy policy: https://openai.com/policies/privacy-policy
Anthropic (optional, only when you add an Anthropic API key and request a summary)
When you choose “Anthropic” as the provider, enter your Anthropic API key and request a summary, the plugin sends the title and content of the selected post to the Anthropic Messages API (https://api.anthropic.com/v1/messages) to produce a TL;DR and FAQ. No data is sent to Anthropic unless you provide a key and request a generation.
Terms of service: https://www.anthropic.com/legal/consumer-terms
Privacy policy: https://www.anthropic.com/legal/privacy
REPLAI (optional, only when you add a REPLAI token)
If you add a REPLAI project token, the plugin connects to the REPLAI cloud platform (https://app.replai.net) to validate the token and link this installation to your REPLAI dashboard. Leave the token empty and no data is sent to REPLAI. This is entirely optional; the plugin works fully without it.
Terms of service: https://replai.net/en/termsandconditions/
Privacy policy: https://replai.net/en/privacy-policy/
Details
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