Reseller Intent

Your Reseller Store domain search is where buying decisions happen, but by default you cannot see any of it. Reseller Intent records what visitors search, whether their domain was available, what they select instead and what they take to cart. Then it turns all of this into a clean dashboard.

Dashboard

• KPI cards with previous-period comparison
• Search vs cart trend chart (7 / 30 / 90 days / lifetime / custom date range)
• Intent funnel: searches → selections → cart clicks, with per-stage rates
• TLD demand distribution
• “Kept searched name” vs settled-for-alternative selection insights
• Availability quality and device split
• Per-page breakdown (which search box converts)
• Recent searches log with filter
• CSV and JSON export for any range

Data controls

• Browser-style “Clear data”, delete the last hour, 24 hours, 7 days, 30 days, 6 months, year, or everything, with a preview count before you confirm
• Optional automatic retention (30 days to 2 years, off by default)
• Optional full cleanup on uninstall

Privacy by design

• No cookies, no fingerprinting, no IP addresses stored, no user accounts recorded, events are anonymous interaction counts
• Known bots and crawlers are ignored by default
• Country stats without IPs, CDN geo headers when available (Cloudflare, host GeoIP), otherwise the visitor’s browser timezone mapped to a country. Works on plain shared hosting with no CDN.
• Ignore-list for your own test searches (wildcards supported)
• rintent_should_track filter lets consent plugins pause tracking until consent is given

For developers

• rintent_should_track / rintent_event_data filters
• Indexed custom table, zero queries on requests that don’t involve tracking
• Frontend script loads only on pages where the Reseller Store widget is present

Requires the free Reseller Store plugin by GoDaddy Reseller Programs. Tested with Reseller Store 3.0.1; if a newer Reseller Store version is detected, the plugin shows a friendly heads-up so you can double-check your dashboard.

Shortcodes

Build both visually under Reseller Intent → Shortcodes.

• [rintent_tld_strip tlds=".com,.in,.io" theme="light|dark" more_url="" more_label=""], live TLD price pills matching checkout prices (12h cache + background refresh).
• [rintent_price ids="12,14,15" before="Starting at " after="/mo" fallback="$3.99"], live price across the selected Reseller Store products. mode="min|max|range" shows the cheapest (default), highest, or a full range with a separator of your choice. Wrap it in your own words with before and after. Every part has its own CSS class (.rintent-price, -before, -amount, -sep, -after).
• [rintent_phone], geo-aware support line: the visitor’s regional flag and number as one tel: link (optional prefix text). Manage the numbers on the same Shortcodes page; GoDaddy’s global support numbers are built in as defaults and your own list is never touched by updates. Visitors see their region’s number via a page-cache-safe client-side swap based on the browser timezone. No IPs, no lookup services.

WP-CLI

• wp rintent export [--days=<n>] [--format=<csv|json>], stream all events to stdout.
• wp rintent stats [--days=<n>], event counts and conversion.
• wp rintent clear --range=<hour|day|week|month|6months|year|all> [--yes], delete events.
• wp rintent refresh-tld, fetch fresh TLD strip prices now.

External services

The optional TLD price strip shortcode fetches live domain prices from GoDaddy’s storefront API at secureserver.net, the platform that powers every Reseller Store storefront. This keeps the displayed prices identical to the checkout prices.

What is sent: your public reseller ID and one static probe domain name per TLD you configured. This happens server side about twice a day and after a manual refresh, and only while the price strip shortcode is in use. No visitor data of any kind is ever sent.

The service is operated by GoDaddy: Universal Terms of Service, Privacy Policy.

The built-in default support numbers for the phone shortcode are GoDaddy’s public support numbers, stored inside the plugin; showing them involves no external request.

Performance

Built to stay out of your page speed score.

• Frontend files load only on pages where the Reseller Store widget script is present. Pages without it load nothing from this plugin.
• The whole frontend footprint is a few small files (tracking about 6 KB, optional styling about 20 KB before compression). No React, no frameworks, no web fonts.
• No external requests from your visitors’ browsers. Tracking talks to your own site only, phone number swapping uses the browser timezone, TLD prices are fetched by your server on a schedule and cached.
• Page caches are fine, even aggressive ones. Tracking does not use nonces, the phone shortcode renders a cache-safe default and swaps client-side, prices come from a server-side cache.
• Cart clicks are sent with sendBeacon, so the event survives the jump to checkout.
• The dashboard (React) loads in wp-admin only, never on your site.
• Bonus: an opt-in Performance setting trims Reseller Store’s own sitewide assets (React, jQuery add-ons, styles) from pages that have no store element on them.