Shrinkwell Image Optimizer

Optimize images without losing control.

Shrinkwell Image Optimizer is a local-first image optimizer for WordPress sites. Core optimization runs on your WordPress installation, keeps original backups when enabled, creates WebP versions, and gives you proof of saved space before handing a site back to a client.

Features:

• Optimize JPEG, PNG, and WebP uploads automatically.
• Choose Balanced, High compression, Near lossless, or Custom compression.
• Re-save images with clear compression profiles and a 1-10 Custom strength slider.
• Resize oversized images to a maximum width and height.
• Optimize thumbnails when enabled.
• Remove image metadata/EXIF where possible.
• Generate WebP versions when supported by the server.
• Serve WebP files on the frontend with safe JPEG/PNG fallback markup.
• Keep original backups before replacing files.
• Optimize existing images from Media > Shrinkwell.
• See optimization status in the Media Library list view.
• Use a tabbed settings page under Settings > Shrinkwell Image Optimizer.
• Review recent bulk results and run a frontend delivery test.
• Manage original backups and restore all optimized files at once.
• Scan the media library and receive recommended settings for the current site.
• Apply recommended settings directly after scanning.
• Run a safe 5-image bulk test before optimizing a full client media library.
• Scan image SEO issues without automatically changing content.
• Review an optimization log with saved bytes, generated WebP counts, and skipped image details.
• See clearer skip reasons with file size, image dimensions, and the configured local processing limit.
• Review current settings directly from the Overview page.
• Use modest in-plugin review prompts only after Shrinkwell has produced real results.

Shrinkwell uses WordPress’ local image editor. It does not require an external API key, tracking service, or paid account.

What Shrinkwell does not do

• It does not send images to an external optimization service for core local features.
• It does not require an account for free local optimization.
• It does not automatically rewrite SEO content.

Privacy

Shrinkwell optimizes images locally on your WordPress server. The free plugin does not send media files to an external optimization API.

License And Assets

Shrinkwell is licensed under GPLv2 or later.

The included Shrinkwell logo and wordmark are original Levmedia brand assets and are distributed with this plugin under GPLv2 or later.