SmartGuard AI for Gravity Forms

SmartGuard AI adds an AI relevance firewall to Gravity Forms.

Traditional spam tools mostly ask: “Does this look like bot traffic?”
SmartGuard asks: “Is this submission relevant for this form and this business?”

That is why it works well for websites that receive many human-written but irrelevant messages.

Why teams install SmartGuard AI

• Higher signal quality in Gravity Forms entries, not just bot blocking.
• Explainable decisions with score, threshold, reason, model profile, and history.
• Faster moderation with direct Confirm spam / Confirm not spam actions.
• Better long-term accuracy via adaptive thresholds from real admin feedback.
• Scale-ready operations: async queue, retry/backoff, circuit breaker, and API usage limits.
• Integration-ready for agencies and automation stacks (REST, signed webhooks, MCP tools/resources, HubSpot connector).

What you can control

• Decision states: flagged, passed, review, skipped, queued.
• Global + per-form control: enable/disable, threshold override, prompt version, A/B mode, model profile.
• Cost/risk controls: minimum content length, daily/weekly/monthly API limits, pattern cache.
• Governance controls: retention settings, excluded fields, audit trail, white-label and multisite defaults.

Best fit use cases

• Contact forms with recurring irrelevant outreach or low-quality lead spam.
• Clinics, legal firms, consultancies, and local services where relevance is critical.
• Multi-form setups where each form needs a different strictness level.
• Agencies operating multiple client sites with standardized anti-spam operations.

Quick setup (about 5 minutes)

1. Activate SmartGuard AI and ensure Gravity Forms is active.
2. Add your OpenAI API key.
3. Set threshold and uncertainty margin.
4. Submit one test entry and review the score/reason in the entries list.
5. Tune per-form thresholds where needed.

Bundled locales:

• bg_BG, hr, cs_CZ, da_DK, nl_NL, en_GB, et, fi, fr_FR, de_DE, el, hu_HU, ga, it_IT, lv, lt_LT, mt_MT, pl_PL, pt_PT, ro_RO, sk_SK, sl_SI, es_ES, sv_SE, he_IL.

Requirements:

• WordPress 5.9 or higher
• PHP 7.4 or higher
• Gravity Forms 2.5 or higher (required)
• OpenAI API key

External services

OpenAI API

This plugin connects to the OpenAI API to analyze enabled form submissions and calculate a relevance score.

• What the service is used for: AI-based spam and relevance scoring for Gravity Forms entries.
• Data sent: submitted field labels and submitted values from the form entry being analyzed, plus the optional website context configured by the site admin.
• When data is sent: when an enabled form entry is checked by SmartGuard and passes local guardrails, and when the admin validates the API connection from the plugin settings.
• Where data is sent: https://api.openai.com/v1/chat/completions for scoring requests and https://api.openai.com/v1/models for API connection tests.
• Service provider: OpenAI.
• Terms of Use: https://openai.com/policies/terms-of-use
• Privacy Policy: https://openai.com/policies/privacy-policy

HubSpot API (optional)

This plugin includes an optional HubSpot connector that is disabled by default.

• What the service is used for: forwarding SmartGuard decision and feedback events to a CRM notes endpoint for follow-up workflows.
• Data sent: SmartGuard event metadata including entry ID, form ID, status or feedback label, score, threshold, reason, and timestamp. The default connector does not send submitted field values to HubSpot.
• When data is sent: only when the site admin enables the HubSpot connector and SmartGuard emits a supported decision or feedback event.
• Where data is sent: https://api.hubapi.com/crm/v3/objects/notes by default, or the custom endpoint URL configured by the site admin.
• Service provider: HubSpot for the default endpoint. If a custom endpoint is configured, the same event payload is sent to that configured external service instead.
• Terms of Use: https://legal.hubspot.com/website-terms-of-use
• Privacy Policy: https://legal.hubspot.com/privacy-policy