SmartRoute – Conditional Email Routing for Gravity Forms

SmartRoute for Gravity Forms lets you send Gravity Forms notifications to different email addresses based on what users answer in your forms. Route form submissions based on dropdown, radio, checkbox, or any other field — using a simple CSV contact list, no code required.

Whether you manage a multi-location business, a sales team, or a support desk, SmartRoute makes sure every form submission lands in the right inbox automatically.

How it works

1. Import your CSV — Upload your contact list with any criteria columns (department, region, category, product, language…)
2. Map columns — Tell SmartRoute which column holds the email address and which columns to use as routing criteria
3. Define rules — Build conditional notification routing using form fields and AND conditions
4. Done — SmartRoute intercepts Gravity Forms notifications and sends them to the right contact automatically

Use cases

• Multi-location businesses — Route inquiries to the right office based on city, region, or country
• Sales teams — Assign form leads automatically based on product interest, company size, or budget
• Support requests — Route tickets by department, issue type, or priority level
• Educational institutions — Send applications to the right program coordinator or campus
• Real estate agencies — Forward listings inquiries to the agent covering that property type or area
• Healthcare and clinics — Direct appointment requests to the right specialist or location
• Multi-language sites — Route submissions to native-speaking team members

Features

• CSV-based routing — no database or code required
• Smart rules engine with AND conditions
• Supports “contains any of” operator for multi-value matching
• Works with dropdown, radio, checkbox, text, and any Gravity Forms field type
• Compatible with Gravity Forms multi-page forms
• Activity log — track every routed notification
• Works with any Gravity Forms notification
• Fallback behavior when no rule matches (send default notification or block)

SmartRoute Pro

Unlock additional features with SmartRoute Pro:

• Analytics dashboard — charts, match rates, and top recipients
• CSV export — export your routing activity log
• Priority support — email support with fast response times

Learn more

Visit wp-smartroute.com for documentation, tutorials, and pro plans.

Privacy

SmartRoute processes form submission data locally on your WordPress site to determine the correct recipient. No submission data is sent to external servers.

The activity log stores only the form ID, the matched rule, the recipient email, and a timestamp. You can clear the activity log at any time from the plugin settings.

Credits

SmartRoute is an independent add-on for Gravity Forms. Gravity Forms is a registered trademark of Rocketgenius, Inc. This plugin is not affiliated with or endorsed by Rocketgenius.