TagFlux

TagFlux connects your WordPress site to Google Ads to track form conversions automatically.

Features:

• Google Ads connection via OAuth
• Auto-detection of forms: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja Forms
• Pick which forms to track from the admin
• Automatic conversion submission to Google Ads
• Dashboard with key metrics: clicks, CPC, conversions, total cost
• Breakdowns by form, campaign and landing page
• Compatible with consent managers (GDPR-friendly)
• Available in English and Spanish

External services

This plugin connects to two external services to provide conversion tracking. It does not work without them.

1. TagFlux backend (api.tagflux.io)

TagFlux relays conversion data to Google Ads through its own backend.

• When you connect the site: activating the plugin sends nothing. Only after you explicitly click “Connect to TagFlux” on the plugin settings screen does it send this site’s URL and name to https://api.tagflux.io/api/auth/register to register the site and obtain an API key. No personal data is sent at this step.
• When a tracked form is submitted: it sends a Google Click Identifier (gclid, stored in a first-party cookie tagged as marketing), the form/campaign identifiers and the conversion event to https://api.tagflux.io. The contents of the form fields (names, emails, messages) are not sent.

TagFlux terms: https://tagflux.io/plugin-terms/ — privacy policy: https://tagflux.io/plugin-privacy-policy/

2. Google Ads / Google OAuth

To connect your Google Ads account the plugin uses Google’s OAuth flow, and the backend reads/writes conversion data via the Google Ads API on your behalf.

Google terms: https://policies.google.com/terms — privacy policy: https://policies.google.com/privacy