TraceLog

TraceLog gives WooCommerce stores an independent conversion record. The plugin
declares the purchase path for you; TraceLog checks that path against the
events it receives and alerts you if a declared step stops arriving.

The plugin pairs with an eight-character code from your TraceLog project. You
do not enter or expose analytics, advertising, or TraceLog account credentials
inside WordPress.

TraceLog works alongside GA4, Meta, Google Ads, and other analytics or
advertising platforms. It does not inspect, repair, or reconcile data from
those platforms.

External services

This plugin connects to the TraceLog service, at api.tracelog.io, which records
and checks the store’s conversion path. Nothing is sent until the store is
paired, and nothing leaves a visitor’s browser before consent.

• Pairing: when you enter a pairing code, the plugin sends that code from your
  server and receives the project’s keys and endpoints.
• Browser events: once a visitor consents, the visitor’s browser sends the
  declared steps (product viewed, added to cart, checkout started, order
  received), with a session identifier, the order number and, when present, its
  value and currency, and the analytics and advertising tags the order page
  requested, as described above.
• Server confirmation: when WooCommerce marks an order paid, your server sends
  the same order number, value and currency. It sends no customer name,
  address, email or payment detail.

TraceLog terms of service: https://tracelog.io/legal/terms/
TraceLog privacy policy: https://tracelog.io/legal/privacy/

Source code

assets/tracelog.js is the published TraceLog capture runtime, unmodified.

Its source and build are public at https://github.com/nacorga/tracelog-sdk.