Voris – Privacy-first Analytics

Voris is a privacy-first analytics platform. This plugin connects your WordPress site to it without editing a theme, pasting a snippet into a code-snippets plugin, or losing your setup on the next theme update.

Who makes it

Voris is a brand of Rocket Venture Labs B.V., based in Amsterdam, the Netherlands. Rocket Venture Labs develops this plugin and operates the Voris service at voris.ai, so the plugin and the analytics it connects to come from the same team.

What it does

• Connects in one click. “Connect to Voris” opens Voris’s approval page, and the plugin binds this site and stores the connection for you — no copy-pasting IDs. You can still enter a site ID by hand if you prefer.
• Counts visits. Once connected, every public page reports pageviews and Core Web Vitals to Voris, exactly as Voris’s standard install does.
• Keeps you ahead of your plan. The settings screen shows your usage against your plan, with a nudge as you approach the limit. Plan figures come from Voris, so an upgrade is reflected without updating the plugin. No payment or checkout happens in WordPress.
• Reports store revenue. With WooCommerce active, completing an order reports the order total and currency to Voris from your server — so revenue is counted even when a visitor uses an ad-blocker, your pages are cached, or payment happens on the gateway’s own site.
• Corrects refunds. Refunding an order, in full or in part, reports the matching correction.
• Stays out of the way. If Voris is slow or unreachable, your pages, your admin, and your checkout carry on exactly as if the plugin were not installed. Failed deliveries are retried in the background and, if they still cannot be sent, listed for you on the settings screen.

What it never sends

No visitor IP address. No names, email addresses or postal addresses — not even from an order. No visitor, session or user identifiers. Voris works out geography and device from the request on its own side and discards the IP; the plugin’s job is to send the event, nothing more. (This describes the plugin’s own events; the browser tag’s per-mode behavior is set out under “External service” below.)

Documentation

Step-by-step guides for installing, connecting your site, privacy modes, WooCommerce revenue tracking, and troubleshooting live on the Voris help site: https://docs.voris.ai/wordpress. The settings screen also links to the right page for each section. (Opening a help page sends nothing to Voris — it is documentation, not an analytics endpoint.)

External service

This plugin is a client for Voris, a privacy-first analytics service operated by Rocket Venture Labs B.V. (Amsterdam, the Netherlands). It is not a standalone plugin: analytics are collected and shown by Voris, so using it means sending data to Voris. The plugin contacts Voris in three ways:

• Browser analytics tag — on every public page, the plugin loads Voris’s tracking script from https://cdn.voris.ai/v1/vor.js (deferred). It reports pageviews and Core Web Vitals to Voris. In Voris’s default privacy mode (Mode A) it sets no cookies, uses no browser storage, and creates no visitor identifier. If your Voris site is configured for Mode B or C, identifiers are derived on Voris’s side according to your configuration and your own legal setup.
• Server events — once connected, and with WooCommerce active, the plugin sends order and refund events from your server to https://ingest.voris.ai/api/event, so revenue is counted even behind a cache or an ad-blocker. These events carry no IP address, no names or addresses, and no visitor, session or user identifiers.
• Connection & plan data — connecting your site (one-click OAuth) and reading your plan usage happen against https://app.voris.ai (/oauth/* and /api/partner). Nothing is sent to Voris until you connect.

Voris derives geography and device on its own side and discards the IP address; it is never stored. Data is processed primarily in the EU, with some sub-processors elsewhere — the Privacy Policy has the specifics.

By connecting your site you agree to Voris’s terms and privacy practices:

• Terms of Service: https://voris.ai/legal/terms/
• Privacy Policy: https://voris.ai/legal/privacy/