What Would Seth Godin Do

What Would Seth Godin Do

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What Would Seth Godin Do lets you greet first-time visitors with a tailored welcome message — like an invitation to subscribe to your RSS feed — and show a different (or no) message to people who have already been to your site before.

The plugin stores a small cookie that counts how many times a visitor has been to your site. While the count is at or below the “# of Repetitions” threshold you configure, the new visitor message is shown. Once the visitor exceeds that threshold, the return visitor message appears instead.

Inspired by Seth Godin’s 2006 blog post: …in the middle, Starting.

Features:

  • Separate, fully customisable messages for new and returning visitors.
  • Configurable repetition threshold — choose how many visits count as “new”.
  • Choose whether messages appear before or after post content, or only where you place the <?php wwsgd_the_message(); ?> template tag.
  • Option to show or hide messages on Pages (vs. Posts only).
  • Exclude specific post or page IDs from showing any message.
  • No external dependencies; lightweight vanilla JavaScript.

Details

Plugin code:
what-would-seth-godin-do
Plugin version:
2.2.0
Author:
Outdated:
No
WP version:
6.0 or higher
PHP version:
7.4 or higher
Test up to WP version:
6.9.1
Total installations:
1,000
Last updated:
2026-03-03
Rating:
Times rated:
10
marketing
personalization
visitors
welcome
welcome-message