Pixel Manager for WooCommerce

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This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization, dynamic remarketing and reporting. While the setup is as simple as it can get, the p

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Description

This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization, dynamic remarketing and reporting.

While the setup is as simple as it can get, the pixel engine under the hood is very powerful. It tracks all e-commerce events and implements all advanced pixel features like Meta CAPI (Facebook CAPI) (Pro version), Google Enhanced E-Commerce, Google Shopping Cart Item Tracking and much more. For advanced users the plugin offers filters which allow to tweak the output flexibly and fine tune the behavior to each shop.
What sets us apart from other, similar plugins?

Out of many things, probably high tracking accuracy and a simple user interface are the most important properties that set our plugin apart from others.

Additionally, to the standard features offered by the tracking pixels we’ve developed more functional layers into the plugin which help increase measurement accuracy. For instance, if the plugin detects problems in the shop setup that might lower or prevent accurate tracking, it either fixes them seamlessly, or shows warnings with guidance on how to fix the problems.

Read more about the importance of tracking accuracy over here.

The plugin comes with integrations for:

  • Google Ads Pixel
  • Google Analytics Pixel (Universal and Google Analytics 4)
  • Meta Ads Pixel (Facebook Ads Pixel)
  • Google Optimize Pixel
  • HotJar Pixel
  • Microsoft Ads Pixel (Pro version)
  • Twitter Ads Pixel (Pro version)
  • Pinterest Ads Pixel (Pro version)
  • Snapchat Ads Pixel (Pro version)
  • TikTok Ads Pixel (Pro version)

Highlights

  • Google Ads Enhanced Conversions (Pro version)
  • Meta Conversion API (Facebook Conversion API) (Pro version)
  • Google Analytics Enhanced E-Commerce (Pro version)
  • Precise measurement by preventing duplicate reporting effectively, and not counting failed payments.
  • Collects dynamic remarketing audiences for dynamic retargeting (Google Ads, Meta (Facebook), etc.)
  • Google Add Cart Data feature. Google support page
  • Support for various cookie consent management systems

Free Features

  • Google Ads Conversion Tracking
  • Google Ads Dynamic Remarketing
  • Google Ads Cart Item Tracking
  • Google Shopping New Customer Parameter
  • Google Analytics Universal Pixel (includes purchase tracking)
  • Google Analytics 4 Pixel (includes purchase tracking)
  • Google Optimize Pixel
  • Meta Pixel (Facebook Pixel)
  • Meta Remarketing Events (Facebook Remarketing Events)
  • Hotjar Pixel
  • Basic Order Duplication Prevention
  • Many useful filters that help tweak the plugin output
  • Works with lazy loaded product lists

Have a look at the full feature list over here.

Premium Features

  • Meta CAPI (Facebook CAPI)
  • Meta Microdata Output (Facebook Microdata Output)
  • Google Analytics Universal and Google Analytics 4 Enhanced E-Commerce
  • Google Consent Mode
  • Google Dynamic Remarketing Choice for all Business Verticals
  • Google Ads Enhanced Conversions
  • Microsoft Advertising Pixel with Purchase and all Remarketing Events
  • Twitter Ads Pixel with Purchase and all Remarketing Events
  • Pinterest Ads Pixel with Purchase and all Remarketing Events
  • Snapchat Ads Pixel with Purchase and all Remarketing Events
  • TikTok Ads Pixel with Purchase and all Remarketing Events
  • Advanced Order Duplication Prevention

Have a look at the full feature list over here.

Are you interested in buying the Pro version? Come and visit us here.

Plugin Compatibility

The plugin supports and works with following third party plugins.

  • WooCommerce Brands
  • WooCommerce Composite Products
  • WooCommerce Google Product Feed
  • WooCommerce Wishlists
  • YITH WooCommerce Brands
  • YITH WooCommerce Wishlist
  • Woo Discount Rules
  • WP Marketing Robot Feed Manager

Documentation

Link to the full documentation of the plugin: Open the documentation

Roadmap

Take a look at our roadmap to see what’s coming next.

Cookie Consent Management

The plugin uses data from several Cookie Consent Management plugins to manage approvals and disapprovals for injection of marketing pixels.

It works with the following Cookie Consent Management plugins out of the box:

Please read the following for additional setup information

Requirements

List of requirements