Zaffro – AI Sales Agent for WooCommerce

Zaffro adds an AI sales assistant to your WooCommerce store. Your customers get a helpful chat experience; you get more conversions.

The assistant presents products, answers questions, and — naturally — negotiates. When a deal is reached, the customer is taken to checkout in one click with the discount already applied.

How it works

1. A visitor opens the chat widget on your storefront
2. The AI assistant answers questions and gently steers toward a purchase
3. If the customer hesitates, the assistant can offer a personalised discount
4. A checkout button appears — one click, discount pre-applied, straight to payment

Key features

• AI negotiation — the assistant bargains within limits you define
• Coupon generation — creates WooCommerce coupons on the fly during chat
• One-click checkout — sends customers to the cart/checkout with the discount already applied
• Product catalogue context — automatically loaded from your WooCommerce product data
• AI buyer detection — 7 heuristics to identify serious buyers and trigger the right moment
• System prompt editor — train the assistant in plain language; 5 industry templates included
• Cloud proxy — your API keys stay on our server; no setup required on the Free plan
• BYOK support — bring your own Gemini or Claude API key (Pro/Agency)
• Chat history — stored in localStorage, visible to the shopper across the session
• Order note + email summary — every negotiation logged to the WooCommerce order

Free plan

The Free plan runs on Zaffro’s shared Gemini Flash key. No registration required — the plugin works immediately after activation, with a limit of 50 negotiations per month.

Paid plans

Upgrade for higher limits, faster models, and advanced features:

• Starter — $39/month — 500 negotiations/month
• Pro — $59/month — Gemini 2.5 Pro model, analytics dashboard
• Agency — $199/month — up to 5 stores, priority support
• Enterprise — custom pricing — white-label (custom widget logo), dedicated support

Annual billing saves ~17%.

External service

This plugin communicates with api.zaffro.ai (operated by KOLLABOR) to process chat messages and validate licences. The following data is sent on each chat request: your shop URL, a session identifier, the chat message, the conversation history, and the system prompt you configured. No personal customer data (names, emails, addresses) is transmitted.

• Service URL: https://api.zaffro.ai
• Privacy policy: https://zaffro.ai/privacy
• Terms of service: https://zaffro.ai/terms

If you enable the Messenger or WhatsApp channel, the plugin also connects to Facebook Graph API (operated by Meta) to send messages via your configured page token. The following data is sent: the AI-generated reply text and the recipient’s page-scoped user ID. No personal data beyond what Meta provides is transmitted back to the plugin.

• Service URL: https://graph.facebook.com/v19.0/
• Meta Privacy Policy: https://www.facebook.com/privacy/policy/

On the Free plan the plugin also connects to api.zaffro.ai to validate usage limits (50 negotiations/month).

BYOK (Bring Your Own Key) mode — direct AI provider calls. On a paid plan you may enter your own API key. In that case the plugin calls the AI provider directly from your server (bypassing api.zaffro.ai), so you must be aware of these third-party services:

If you supply a Google Gemini API key, the plugin connects to the Google Gemini API (operated by Google) to generate chat replies. The following data is sent on each request: the chat message, the conversation history, and the system prompt you configured. No personal customer data (names, emails, addresses) is transmitted.

• Service URL: https://generativelanguage.googleapis.com
• Google Gemini API Terms of Service: https://ai.google.dev/gemini-api/terms
• Google Privacy Policy: https://policies.google.com/privacy

If you supply an Anthropic Claude API key, the plugin connects to the Anthropic API (operated by Anthropic) to generate chat replies. The following data is sent on each request: the chat message, the conversation history, and the system prompt you configured. No personal customer data (names, emails, addresses) is transmitted.

• Service URL: https://api.anthropic.com
• Anthropic Commercial Terms of Service: https://www.anthropic.com/legal/commercial-terms
• Anthropic Privacy Policy: https://www.anthropic.com/legal/privacy

Shortcodes

[zaffro_manage_subscription]

Place this shortcode on any page to give customers access to the billing portal. From there they can update their payment method, download invoices, or cancel their subscription.

The page is created automatically during the onboarding wizard. If you need to recreate it manually, add a new page with the slug manage-subscription and insert [zaffro_manage_subscription] as the only content.