Audience Segments

€0

This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Goog

Version	1.1.0
Last updated	2017.08.07
Active installations	10
WordPress Version	4.0
Tested up to	4.7.26
Rating	0.00
Total ratings	0
Tags	analyticsmarketingreporting audiencegoogle

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Description

This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Google Tag Manager in order to allow for custom tracking.

The added taxonomies are:
* Division (Business Unit responsible for the content)
* Subject Matter (Product or Service)
* Buying State
* Primary Audience
* Secondary Audience

The plugin expands upon the built in WordPress functionality so it is possible to display the content using menus, widgets and related posts plugins.